In recent years, Kendrick Lamar has become one of the most popular artists in the world. His latest album, Damn, which was released exacly two years ago, ended up as the 7th best selling album of 2017 with over 1.3 million units shipped globally. How much has this album moved as of 2019? How big is he globally? We’ll find out shortly!
Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?
As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from View More
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