Streaming Sales
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
As every successful release, the soundtrack of the Titanic was ultimately treated as a franchise. A second album, Back to Titanic, was soon released. It contained additional songs with the same theme and new performances of the songs from the first album. Basically, it was an extended remix album of the first. These additional songs and more related to the Titanic are listed here.
The biggest song is obviously My Heart Will Go On. This tune is now up to 144 million Spotify streams and more than 820 million YouTube views. Surprisingly, the full theme does well on streams. Rose, which is the love theme of the movie also used as a background to My Heart Will Go On, has 12 million streams on Spotify and 42 million on YouTube. Hymn to the Sea does nearly as well.
Can we get a quick breakdown of sales of My Heart Will Go On for each country/continent?
It’s interesting to see an overview of the 29.3m units EAS it got 💋
Hi francis!
Here is a breakdown per format:
– 22.72m EAS due to LTAL album
– 10.72m EAS due to Celine Dion other LPs
– 22.86m EAS due to Titanic album
– 3.47m EAS due to Titanic other LPs
– 2.07m EAS due to physical singles (6.91m units)
– 0.67m EAS due to digital singles (4.47m units)
– 0.24m EAS due to streaming
If we add everything, the total reaches 62.75m EAS!
Thank u 😊
Titanic was Gold in Mexico by February 1998. So the “N/A” for Mexico can finally disappear. Also, it was 4xPlatinum in Thailand, 3x Platinum in Malaysia, 3xPlatinum in Singapore and Gold in Indonesia by then.
https://www.americanradiohistory.com/Archive-Music-and-Media/90s/1998/MM-1998-02-28.pdf
And it sold 230k in the Philippines by April 1999.
https://books.google.com.ph/books?id=Pg0EAAAAMBAJ&pg=PA77&dq=titanic+soundtrack+230000&hl=zh-CN&sa=X&ved=0ahUKEwianOWYzPDjAhWU6nMBHUJyBcIQ6AEILzAC#v=onepage&q=titanic%20soundtrack%20230000&f=false
Hi djdj, thanks for this new information, very helpful as usual!
HUrray! 🙂
Do you have like a breakdown of sales for MHWGO?
Amazing that 3 of the top albums of the 90s were released within weeks of eachother. It would be interesting to see a year-by-year comparison of how many units were sold by the albums from each year, rather than sold during each year. My guess is that you would see a lot more random variation between the years and market size having less impact, though of course it would also skew in favour of older albums since they’ve had more time to accumulate catalog sales. (Also, a minor note about the first page of the article, “tainted” might not be… Read more »
Hi Orange! We do have an Excel file with this data and I admit to check it myself quite often. Some results are absurd and I love it: for example, 1990’s albums studied so far fail to reach 100 million while 1991’s albums are well past 300 million already! And then tons of 1991 blockbusters are still missing (Pearl Jam’s Ten, R.E.M.’s Out Of Time, Garth Brooks’ Ropin’ In The Wind, Bryan Adams’ Waking Up The Neighbours, Michael Bolton, Boyz II Men, Simply Red, etc…). While these statistics are kind of trivia data, they do show something I try to… Read more »
That’s fascinating! I expected big gaps but not to that huge of a level. I suppose missing albums (especially from smaller acts that probably won’t be analyzed) also contribute to those differences, but clearly some years happened to produce more iconic music than others!