CSPC: Whitney Houston Popularity Analysis

The Light Still Shines On Whitney Houston

Streaming Sales

Streaming is made of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Thus…

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1 – Pure Years

The passing of Whitney Houston happened before the streaming explosion, thus there isn’t that much artificial inflation on these numbers.

Her first two albums remain quite popular, both with solid hits. How Will I Know is over 50 million audio streams while Saving All My Love For You and Greatest Love Of All combine for 50 million too. Those same singles, including the last one, perform well on YouTube too. All told, the Whitney Houston LP gets 144,000 equivalent album sales from the streaming of its songs.

Whitney records an even bigger 170,000 units, largely thanks to the huge smash I Wanna Dance With Somebody which is on 114 million audio streams and 116 million video streams.

The lack of love given to tracks from I’m Your Baby Tonight is confirmed with its pretty poor overall results. No song from it hits 10 million even if the video of All The Man That I Need does well.

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TapestryCK

HI MDJ, can you tell us how many physical singles has whitney houston sold in USA?

Dtew

What about Waiting To Exhale?

tsaotd

I wonder why hers and mariah touring numbers arent nearly as good as celine and madonna even if all their sales are insane

Stephy

Mariah was never a huge touring act, even at her commercial peak, she only did like 13 shows total. Whitney Houston was a touring machine, doing over 400 shows between 1985 – 1999, but she toured before ticket prices spiked thru the roof, during the 00’s and 10’s. She didn’t overcharge people to come see her during her peak in the Bodyguard years too. Madonna’s touring numbers were good in the 80’s & 90’s, but she didn’t start bringing in huge numbers until the 2000’s, when artists started charging hundreds – thousands of dollars for 2 hour shows. Celine benefited… Read more »

Jake

What’s interesting is that even in the 80s and 90s Madonna far outgrossed both Whitney and Tina if you compare how many concerts they did.

Tina for example did hundreds of shows on her tours, but Madonnas tours were far more successful if you compare how much they grossed with the number of shows they did.

Tina Turner Break Every Rule tour made 60 million out of 218 shows.

Madonnas Who’s That Girl made 25 million out of 38 shows.

Stephy

Well, yes. Because Madonna overcharged people back then. She always did.

Jake

Or maybe other females couldn’t afford to charge as high prices as Madonna?

That shows a lot about Madonnas star power if anything.

Stephy

Yes, Barbra Streisand charges even more than her. But its still greedy imo. Adele is starting to do it now. Horrible.

Ultimate Master

Can you please correct in Page 34 at the article, the seventh album doesn’t have question mark(?) in it’s name, which looks like (Just Whitney?) instead of the correct one (Just Whitney)

Ultimate Master

To those creators of this site, especially MJD, we need an update for Whitney’s article since it’s already longer than we expected.

LestGetToIt

Hello MJD , what are your estimations of Whitney’s albums sales in Argentina , Mexico and Brasil besides The Bodyguard? for the markets that are N/A i read that you use some formula were there’s no certification/known sales.

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