CSPC: Whitney Houston Popularity Analysis

The Light Still Shines On Whitney Houston

Streaming Sales

Streaming is made of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Thus…

Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1 – Pure Years

The passing of Whitney Houston happened before the streaming explosion, thus there isn’t that much artificial inflation on these numbers.

Her first two albums remain quite popular, both with solid hits. How Will I Know is over 50 million audio streams while Saving All My Love For You and Greatest Love Of All combine for 50 million too. Those same singles, including the last one, perform well on YouTube too. All told, the Whitney Houston LP gets 144,000 equivalent album sales from the streaming of its songs.

Whitney records an even bigger 170,000 units, largely thanks to the huge smash I Wanna Dance With Somebody which is on 114 million audio streams and 116 million video streams.

The lack of love given to tracks from I’m Your Baby Tonight is confirmed with its pretty poor overall results. No song from it hits 10 million even if the video of All The Man That I Need does well.

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poseidon

can you give a break up of IWALY 33M EAS?

Ultimate Master

MJD, If Waiting To Exhale Soundtrack wasn’t included in Whitney’s Albums, can you still have study on it at least?

Kanye best

You mean to tell me she didn’t sell anything in africa. When she had 3 successful concerts in africa??

Al

Where is it stated she sold nothing in Africa exactly? 😉

Kanye best

Well where are her sales for africa then?

Al

They’re just now shown in the breakdown but they are taken into account. Africa + Middle Eastern sales should be around 1.6m

ABJ

The ‘Whitney’ album has finally gone diamond! The first African American artist to ever have 3 diamond albums in the US

Stephon Jackson

This needs to be updated. I know for a fact she has sales in Africa!!

Love Whitney

Please update Whitney’s discography. We wait for so long

Iris

Her appeal in Europe surprises me. 40 million albums sold there is very impressive. Even during her most R&B era “My Love Is Your Love,” that album sold an impressive 4 million copies in Europe.

Her latest hit “Higher Love” did best in Europe and was a true hit for her. Europeans have stayed loyal to Whitney no matter what.

Stephon Jackson

This needs to be updated. I know for a fact she has sales in Africa.

john ling

Higher love sold more than 2 million in 2019.. it is still in UK chart on it’s 47th week. Her Ultimate album is in the top 40 again in UK after what 7- 8 yrs in the chart? it is gonna be 6x platinum in us soon, Whitney’s second album will be diamond in US soon, I read somewhere only less than 50k needed to be certified 10x platinum . and her first album is almost 14x olatinum if that happens, whitney will have 3 diamond albums. This is from world music 1994 award whitney was the biggest selling female… Read more »

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