On February 11, 2012, a news saddened millions of people – the death of legendary diva Whitney Houston. The one that used to be recognized for her pure voice and image faced the worst until her ultimate passing.
Memories of her stand-out performances and songs were still very well alive in minds of many yet, her catalog thus receiving quite naturally a sizable boost from the happening. How worth is her catalog though? Everybody remembers the iconic Bodyguard. Everything is iconic about it – the movie, the album, the single, and, of course, its main actress and singer, Whitney Houston. Such a juggernaut would shadow remaining albums of most acts. How do other studio albums from her stand in front of it?
Starting way back in 1985 with an eponymous album, she then returned with Whitney in 1987 and kept recording until her last effort, 2009 set I Look To You. If her career had ups, it definitely had downs too. Thanks to the Commensurate Sales to Popularity Concept, we will be able to perfectly visualize this evolution and compare her albums with those of her peers like Madonna or Celine Dion.
As a reminder for users who are not yet familiar with the CSPC idea you do not need to worry, it is quite simple as it only consists in merging every format sales an artist has been getting and attributing them to respective studio albums. We will start by focusing on raw data, setting how much each Whitney Houston album sold. Then, we will check sales of each track from those albums on each format – physical, download and streaming – and weight them to value those figures on a par with album sales. To complete the study, we will study sales of the all compilations, live albums and music videos she dropped. Once all the raw data is set, we will only need to apply appropriate weighting to get the overall picture of the well remembered diva career results.