Streaming Masters – Deep Purple
More than half a century after their debut, UK hard rock band Deep Purple are still busing recording and touring.
If people are still willing to purchase concert tickets to see the legendary group play live, are they streaming their extensive catalog just as well?
Deep Purple streaming review – the method
Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.
To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.
In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.
Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)
Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views
*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.
Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750
Deep Purple streaming review – the results
Total: 1,200,579 EAS
Deep Purple most streamed tracks (EAS)
1. Smoke on the Water [Machine Head] – 369,000
2. Highway Star [Machine Head] – 154,000
3. Perfect Strangers [Perfect Strangers] – 88,000
4. Child in Time [Deep Purple In Rock] – 79,000
5. Hush [Shades of Deep Purple] – 57,000
6. Soldier of Fortune [Stormbringer] – 43,000
7. Burn [Burn] – 39,000
8. Black Night [Deep Purple In Rock] – 28,000
9. When a Blind Man Cries [Machine Head] – 23,000
10. Lazy [Machine Head] – 21,000
11. Space Truckin’ [Machine Head] – 19,000
12. Knocking at Your Back Door [Perfect Strangers] – 17,000
13. Strange Kind of Woman [Fireball] – 14,000
14. Woman from Tokyo [Who Do We Think We Are] – 14,000
15. Sometimes I Feel Like Screaming [Purpendicular] – 11,000
16. Mistreated [Burn] – 9,000
17. Speed King [Deep Purple In Rock] – 8,000
18. Fireball [Fireball] – 8,000
19. Stormbringer [Stormbringer] – 8,000
20. Pictures of Home [Machine Head] – 6,000
You may be interested in…
… Deep Purple‘s full CSPC analysis
… streaming tops and tools
