Streaming Masters – Ed Sheeran

Ed Sheeran streaming

Ed Sheeran is the most successful male artist in recent years, partly thanks to his album Divide released two years ago. How huge are his figures on streaming platforms?

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Ed Sheeran streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Ed Sheeran streaming review – the results

Total: 26,644,517 EAS

Ed Sheeran most streamed tracks (EAS)

1. Shape of You [÷ (Divide)]3,898,000
2. Perfect [÷ (Divide)]2,294,000
3. Thinking Out Loud [x (Multiply)]1,921,000
4. Photograph [x (Multiply)]1,508,000
5. Castle on the Hill [÷ (Divide)]985,000
6. Galway Girl [÷ (Divide)]933,000
7. I Don’t Care [No.6 Collaborations Project]800,000
8. Happier [÷ (Divide)]772,000
9. I See Fire [x (Multiply)]731,000
10. The A Team [+ (Plus)]635,000
11. Don’t [x (Multiply)]600,000
12. River [Orphan]573,000
13. Sing [x (Multiply)]440,000
14. Dive [÷ (Divide)]437,000
15. Beautiful People [No.6 Collaborations Project]427,000
16. Tenerife Sea [x (Multiply)]421,000
17. Give Me Love [+ (Plus)]398,000
18. Lego House [+ (Plus)]379,000
19. Supermarket Flowers [÷ (Divide)]377,000
20. Lay It All on Me [x (Multiply)]357,000

Sources: SpotifyYouTube, AWA (app), XiamiGenie.

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