Understanding: Music Clubs #2 – The Eagles, Mariah Carey

Mariah Carey

Mariah Carey

I) Columbia House Availability

Considering the ferocious debates between fans of divas online, it had to be expected to see Mariah Carey heavily bashed for having two Diamond albums, representing more than 10 million albums sold in the US, nowhere near 10 million registered sales as per Soundscan automatic system.

These albums are 1993 set Music Box and 1995 effort Daydream, both certified 10xPlatinum and both under 8 million units scanned. They do appear inside the BMG club list, at 7-800,000 units each, but their Soundscan plus BMG sales are still respectively 2 million and 1.5 million short of 10 million.

Below is the list of her albums up to 1997, comparing certifications to Soundscan sales on a no brainer way, without caring about dates whatsoever:

Album – Certified Units – Scanned Sales
Mariah Carey
– 9.000.000 – 4,890,200 (Soundscan started in 1991)
Emotions – 4.000.000 – 3,597,200
MTV Unplugged – 2.000.000 – 2,775,700
Music Box – 10.000.000 – 7,282,500
Merry Christmas – 5.000.000 – 5,401,768
Daydream – 10.000.000 – 7,662,600

If we ignore MTV Unplugged which hasn’t been certified since forever, all albums except Merry Christmas scanned clearly less copies than their certified units. Why? Of course, we need to consider potential Columbia House sales. Where they available at that avenue? Below is the list of Mariah Carey albums listed inside the catalog of Columbia House in 1997.

137786 : $16.98 : MARIAH CAREY : DAYDREAM
407510 : $16.98 : MARIAH CAREY : MARIAH CAREY
428029 : $14.98 : MARIAH CAREY : EMOTIONS
441790 : $12.98 : MARIAH CAREY : MTV UNPLUGGED
465435 : $16.98 : MARIAH CAREY : MUSIC BOX

Merry Christmas is very exactly the album that wasn’t available at Columbia. Coincidence? Of course not!

Youcancheck-here, each word will lead you to a Columbia House ad clearly giving relevant space to Mariah Carey early albums. Their 1992 TV Commercial also featured her.

She also featured their 1993 TV Commercial.

What about her following albums?

Butterfly – 5.000.000 – 3,812,900
#1‘s – 5.000.000 – 3,831,000
Rainbow – 3.000.000 – 2,971,950

Just like for the previous list, only one album scanned enough to justify its certification, this time Rainbow. After some researches, I can confirm both 1997 Butterfly and 1998 #1’s were not only available but also pictured on their listings.

On the other side, and unsurprisingly giving its certification, Rainbow wasn’t available at Columbia House. Then both Glitter and Greatest Hits were issued by Virgin, a label that broke their contract with Columbia House in 1995. The 2002 album Charmbracelet wasn’t available either.

All told, there are seven albums which were available, all very well exposed – Mariah Carey, Emotions, MTV Unplugged, Music Box, Daydream, Butterfly and #1’s.

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