Every year China seems to be climbing several positions on IFPI’s top music market’s ranking and the growth doesn’t seem to be slowing down anytime soon.
In just a few years we could see this country overtake markets like the UK, France and Germany and seriously challenging Japan! So who is benefiting the most from this? Just like we did with Gaana earlier this year we’re now looking at the most followed international artists on QQ Music, China’s biggest streaming service.
Map of the Soul: Persona, the new bomb from K-Pop masters BTS, records an absolutely impressive first week on Spotify at 98 million streams with a mere 7 songs. How does that compete against the top performers ever?
While the eyes of the many music industry observers are focused on the Chinese and Latin American markets development, the real action now is actually happening in India. Streaming platforms already count there with more than 150 million active users. This led both Spotify and YouTube Music giants to deploy their service in India over the last month.
American singer Halsey has come a long way since she posted Ghost on Soundcloud. Among other things, she was featured on the global hit Closer with The Chainsmokers, and has released two studio albums. How many million album equivalent sales has she amassed thanks to streaming?
During the last two decades, various DJs got their hey-days. During the last 4 years though, very few have been as hot as The Chainsmokers. Their success on streaming platforms is wild, come see it by yourself!
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