Streaming Masters – Ayumi Hamasaki

Although her popularity has been going down lately, Ayumi Hamasaki remains the highest selling female artist of all-time in Japan according to Oricon.

As we all know, the market is now switching into a streaming market. Japan is famously late to this game, how much does it impact the diva’s performances?


Ayumi Hamasaki streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5  (AWA has 5.5% of the Japanese streaming market but Ayumi Hamasaki outperforms the market by 4 to 1 in this platform because she was exclusively there at some point)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 * 0.25) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Ayumi Hamasaki streaming review – the results

CSPC Ayumi Hamasaki discography streaming details

Total: 270,932 EAS

Most streamed tracks (EAS)

1. M [I Am…]12,000
2. Seasons [Duty]11,000
3. Dearest [I Am…]10,000
4. Boys & Girls [Loveppears]8,000
5. Blue Bird [Secret]7,000
6. Voyage [Rainbow]6,000
7. A Song for xx [A Song for xx]6,000
8. Days [Next Level]5,000
9. To Be [Loveppears]5,000
10. Evolution [I Am…]4,000
11. Who… [Loveppears]4,000
12. Jewel [Secret]4,000
13. Secret [Secret]3,000
14. Moments [My Story]3,000
15. Surreal [Duty]3,000
16. Last Minute [A One]3,000
17. Appears [Loveppears]3,000
18. Heaven [(Miss)understood]3,000
19. Movin’ on Without You [A One]3,000
20. Fly High [Loveppears]3,000

Sources: SpotifyYouTube, AWA (app), Xiami, Genie.

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