Who’s popular in South Africa? A lot of information is available for many countries from Europe and America, but what about the main African market?
One would instinctively expect hugely popular black artists from the decade to dominate, like Michael Jackson and Prince, but in truth sales were mostly driven by British expatriates. Should we expect to see Kylie Minogue and Rick Astley in full force then?
As previously explained, we have focused on countries from different parts of the world until now, this section in particular has put its biggest interest in the main markets of Latin America and also in Italy, one of the European markets for which we know the least.
Not much has been elaborated about Africa yet, so our 70s analysis was a great initial step in that direction. Now it is time to jump on the next decade, which was about just as interesting as the former in a number of ways.
South Africa has for long been the biggest market of the continent, at least for foreign / western acts. This is largely due to this country’s European roots, mostly British and Dutch. This last aspect, combined with its own native acts, makes it a more than interesting case.
Most notably, it would be quite revealing to see how did a huge star like Michael Jackson perform during the 80s, especially his Thriller album.
Additionally, this marks a great opportunity to look at how some of the already established and dominant acts of the 70s, like Abba -who were still releasing new stuff in the early years-, Queen or Pink Floyd.
Furthermore, we can also try to look at their respective back catalogue albums via reissues, as there will be some interesting gems on that too.
We will try to bear all this in mind and answer all that in the best way possible.
It isn’t as easy as we can think to know who has been popular at some specific moment in a specific area. In fact, for that matter the large majority of the data we use to gauge the success of artists is corrupted by decades of catalog action.
Our CSPC articles encompass everything together, from everywhere, from every format and from every period. Streaming Masters pieces focus on the strength of catalogs in recent years. In their side, global heatmaps display hot markets of artists as of today.
What happens if we really immerse ourselves in the past? What were teenagers, young adults, and older people, listening to in Italy some 45 years ago?
Luckily, Discogs, which happens to be a wonderful tool to put some light on obscure areas in terms of sales, is here to rescue us.
In this article, we will list their top 10 most owned foreign singles releases of each 70s’ year in Italy. The method is far from perfect: some of these songs got multiple releases in this market, in distinct formats, at different times.
Some artists, most notably rock acts, are also collected way more than others in Discogs. Still, results are insightful. Indeed, since CDs took over LPs in early 90s there, the number of owners of these vinyls isn’t corrupted by subsequent catalog sales.
That some artists are more collected than others is annoying, but since we know that, we can account for it in our comments. Also, no matter how much collectors love some artists, the truth is that all of them have been highly successful still to feature inside an annual top 10. Get ready for some real surprises!
South Africa’s top foreign albums sellers of the 80s
After several years in great shape, Queen starts off this decade with another top album among Discogs users, The Game, which achieves a solid 189 owners.
The only novelty act doing strong this year appears to be Adam And The Ants, big at the time, as evidenced by the number 7 position conquered in this annual chart.
Queen have a further entry in the Top 20 with the Flash Gordon soundtrack, whereas other interesting entries are Judas Priest’s classic album British Steal, David Bowie’s Scary Monsters, Stevie Wonder’s Hotter Than July and Bruce Springsteen’s The River.
The Police had made it strong in the late 70s and in 1980 with Zenyatta Mondatta. They finally top an annual chart in 1981 with Ghost In The Machine, which ironically wasn’t as strong as former titles and the subsequent Synchronicity.
Yet, Ghost in The Machine does very well on its own with as many as 191 owners.
They were closely followed by Men At Work’s Business As Usual, with 187 owners.
Adam And The Ants made it strong one more time, whilst the rest of the Top 10 showed the likes of Electric Light Orquestra, Vangelis, Foreigner, Kim Wilde and Santana.
Beyond the Top 10 positions, we also find another novelty act hugely popular in that year with The Human League’s Dare, boosted by the hit single Don’t You Want Me?, and Soft Cell, who owe their entry to the track Tainted Love.
The recurrent dominance when we get to the year 1982 doesn’t take away anything from Michael Jackson’s Thriller, which managed to top the annual chart once again as it happened in every single country visited until now, although a local record beats it this time.
This all-time classic has 271 owners on Discogs and registers the highest figure of the decade for a foreign title.
Roxy Music is as high as number 3 with arguably their commercial effort, Avalon, whereas Yazoo and Asia, for different reasons, rank amongst some of the most interesting and surprising entries.
Even though this was achieved in a relatively average year, Pink Floyd not only make it to the top spot one more time but they do so with a reissue of The Wall, which had already topped the 1979’s ranking.
Indeed, with as many as 147 owners, this double LP finishes 1983 at the very top for a second time, a very unusual fact.
At number 2, very close behind, The Final Cut gives Pink Floyd further representation in this Top 10 with 145 owners on Discogs.
Other classic titles from that year, far more expected than the Top 2, also chart high: Lionel Richie’s Can’t Slow Down, The Police’s Synchronicity and David Bowie’s Let’s Dance occupy positions 3, 4 and 5 respectively, all of them with over 100 owners.
The likes of Yazoo, Billy Joel, Depeche Mode and Bonnie Tyler complete the Top 10.
In the meantime, below this Top 10, there is more Pink Floyd catalogue stuff, plus Culture Club‘s Colour By Numbers and Yes’ 90125 and several others like UB40 and Spandau Ballet.
Bruce Springsteen emerges as a predictable winner for 1984 with his Born In The U.S.A. LP, after several solid appearances in former years.
Talking Heads are in good shape for another year, with debut albums by Frankie Goes To Hollywood and Sade’s Diamond Life also charting in the Top 10, amongst others.
On the other hand, among the albums outside the Top 10 are Van Halen’s 1984, Duran Duran’s Arena and Madonna’s Like A Virgin, in addition to albums by Bryan Adams and the Ghostbusters soundtrack.
In a similar way to Born In The U.S.A. in 1984, Brothers In Arms ends as a predictable winner for the following year.
It records a strong 268 owners, enough to mark Dire Straits’ strongest points after years of massive results since 1978.
Most of the Top 10 looks equally representative of that time, including Talking Heads -particularly strong back then-, Jennifer Rush, Modern Talking and, most notably, Tears For Fears and A-Ha, who were at their peak.
Queen manage yet another entry, this time with a special live album, consisting of a shorter version of Live Killers and released only in a few countries, including South Africa, which the British group had visited in 1984.
The band is also represented by Freddie Mercury’s Mr. Bad Guy outside of the Top 10, along with such classic as Phil Collins’ No Jacket Required and more stuff from Simple Minds, Whitney Houston and Iron Maiden.
Graceland, indeed, reaches a strong 162 owners on Discogs at the top and another issue of the LP also makes to the Top 10, adding a combined 257 owners.
This puts it well ahead of its immediate competitors, Bon Jovi’s Slippery When Wet, Chris de Burgh’s Into The Light, Madonna’s True Blue and, for a second year in a row, A-Ha’s Scoundrel Days, all above 100 owners in total.
Queen’s A Kind Of Magic, Lionel Richie’s Dancing On The Ceiling and Duran Duran’s Notorious complete this Top 10.
Talking Heads does great one more time with True Stories, althrough it misses the Top 10 by a small number of owners.
Whilst Iron Maden also charts reasonably high with Somewhere In Time, as well as titles by Depeche Mode, Genesis and Peter Gabriel.
Considering the strong schedule of massive titles released in 1987, the Top 2 comes as a bit of a surprise, with Fleetwood Mac’s Tango In The Night at the top position and Pet Shop Boys’ Actually one spot behind, with 184 and 177 owners, respectively.
It confirms the huge footprint of the British expatriates in this market, as these two albums were especially big in the UK.
The rest of the Top 10 includes a mix number of albums, from Depeche Mode to Rick Astley, apart from Pink Floyd, a regular visitor to these Top 10 charts, David Bowie, Suzanne Vega and Bruce Springsteen.
While the list is full of albums extremely successful in the UK, several US diamond albums are below the top 10.
With 219 owners, Tracy Chapman’s self titled album dominates the 1988’s chart in another unsurprising result.
Confirmed acts feature Pink Floyd with their live albums Delicate Sound of Thunder, INXS with Kick, Pet Shop Boys with Introspective and A-Ha with Stay On These Roads, all of which had previously performed very well and manage to do so again.
Guns N’ Roses’ GN’R Lies charts just outside the Top 10, surprisingly as high as their massive Appetite For Destruction in 1987, with the likes of Talking Heads, Sade, Iron Maiden and Bon Jovi also doing fine business.
In a relatively mild year for foreign releases, Fine Young Cannibals emerge at the very top in 1989, with 150 owners, one of the smallest amounts achieved by a chart topping record in the two decades studied so far.
Right after that, four other studio albums crossed the 100 owners on Discogs: Phil Collins’ …But Seriously, Roxette’s Look Sharp!, Texas’ Southside and Tears For Fears’ Seeds Of Love.
In addition, Depeche Mode maintain their strong presence with the album 101 and Queen continue their run on Top 10 titles with The Miracle.
Tracy Chapman and Roy Orbison close the Top 10 at number 9 and 10, respectively.
Outside the Top 10 are Michael Bolton’s Soul Provider and Tina Turner’s Foreign Affairs, as well as records by Richard Marx, Simply Red and The Cult.