Who’s popular in South Africa? A lot of information is available for many countries from Europe and America, but what about the main African market?
One would instinctively expect hugely popular black artists from the decade to dominate, like Michael Jackson and Prince, but in truth sales were mostly driven by British expatriates. Should we expect to see Kylie Minogue and Rick Astley in full force then?
Who’s popular in South Africa? A lot of information is available for many countries from Europe or America, but what about the main African market?
The few bits of data which emerged relate to artists from the 80s onwards, with the likes Michael Jackson, Janet Jackson, and Celine Dion doing very well there. Who was at the top of the game before them, during the 70s?
After analysing the performance of foreign albums in the Mexican market during the 70s, it is time to give the singles market some time because, after all, this format used to have a bigger market in terms of total units sold.
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