Many of you enjoy advanced analytics. Others love to follow closely their favorite artists. In both cases, you will adore this piece of data! Do you know when an artist reaches his peak? After how many albums, or how many years? How he does it? Does he use the Christmas market, or build anticipation with a long hiatus? After peaking, who drops the most, females, males or bands? Nobody ever answered these questions. Well, nobody up to today as all these questions are addressed right here.
Setting up some rules…
Just like inside the article about the biggest flops we studied so far, we need to define rules in order to apply meaningful comparisons. Here too, various non-representative albums are excluded from our statistics. This refers to albums which are too recent to make conclusions, Christmas releases, side-projects Soundtracks, EPs and local language albums.
Ultimately, 97 careers that we have studied remain. As always, all numbers are expressed in equivalent album sales rather than pure sales since they are much more representative of the success of an era. That’s why we will be extensively using the acronym EAS which stands for Equivalent Album Sales. As many as 95 of the careers studied include a peak era which produced more than 5 million EAS.
History helps us understand the present as well as the future. Thanks to our extensive database, we will have a clear view of what it takes to peak. Thus, it will be much easier for all of you to set up valid expectations for the upcoming releases of your favorite artists.