Artists who have yet to reach their peak?

Sunset through a cairn

Many of you enjoy advanced analytics. Others love to follow closely their favorite artists. In both cases, you will adore this piece of data! Do you know when an artist reaches his peak? After how many albums, or how many years? How he does it? Does he use the Christmas market, or build anticipation with a long hiatus? After peaking, who drops the most, females, males or bands? Nobody ever answered these questions. Well, nobody up to today as all these questions are addressed right here.

Setting up some rules…

Just like inside the article about the biggest flops we studied so far, we need to define rules in order to apply meaningful comparisons. Here too, various non-representative albums are excluded from our statistics. This refers to albums which are too recent to make conclusions, Christmas releases, side-projects Soundtracks, EPs and local language albums.

Ultimately, 97 careers that we have studied remain. As always, all numbers are expressed in equivalent album sales rather than pure sales since they are much more representative of the success of an era. That’s why we will be extensively using the acronym EAS which stands for Equivalent Album Sales. As many as 95 of the careers studied include a peak era which produced more than 5 million EAS.

History helps us understand the present as well as the future. Thanks to our extensive database, we will have a clear view of what it takes to peak. Thus, it will be much easier for all of you to set up valid expectations for the upcoming releases of your favorite artists.

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Bill

BTS, blackpink has yet to peak. I see BTS’s next album doing 10 million sps in year. And bp 8 million in year.

I thought ed will even beat divide but bad habits , even though it is megahit falls short infront of divide’s singles and shivers too. Unless album suddenly smahes, i think divide is his peak

césar

“The Weeknd‘s hey-days will reach their expiration date next year. Additionally, Ariana Grande is already inside the orange zone.” aged like milk

ojd

would you say After Hours will surpass BBTM eventually?

Aydin07

Yeaa.. this was written in May 2018. Blinding Lights is the literal most successful song in modern day history. After Hours is just about to cross 6 billion streams in under 2 years and on pace to become his most streamed album.”Take My Breath” on the other hand is speculated to be a non-album (filler) single. Personally I think the hype for the next album will only grow as After Hours was in a sense a re-introduction since his hiatus and last LP back in 2016. He’s 3rd most monthly listeners on Spotify without an album while ed and Bieber… Read more »

césar

yes i think so, taking in consideration that the weeknd’s statment was very specific
still, you’re right

Matrix

Ella Mai, Dua Lipa and Lorde. Future stars.

Jay

I believe Ed Sheeran is a scary behemoth on sales esp noawadays, he seems to maybe have reached his peak? but who knows, Divide just keeps on selling so does X what would Addition would be maybe his peak? Even after a somewhat peak of Divide? :O . He just might end up beating Coldplay who is now on Survival mode in becoming relevant.

BodyTalk

Shakira should absolutely be folded in here. If Laundry Service was indeed her peak, ‘Sale El Sol’ (peak+4), ‘Shakira.’ (peak+5) and ‘El Dorado’ (peak+6) may all rank interestingly here…

orange

It wouldn’t be accurate to compare her English and Spanish discographies since her audience size and the market size for English vs. Spanish-language music are very different. With Céline Dion for example, her peak + 1 album is considered A New Day Has Come rather than S’il suffisait d’aimer.
That said I’d love to see an expanded list that includes Shakira’s (and Dion’s) separate discographies. One for bands and male artists would be very cool as well!

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