Music industry – One step closer to being accurate
In recent years, Kendrick Lamar has become one of the most popular artists in the world. His latest album, Damn, issued in 2017, is comfortably inside the Top 10 most successful albums from its year.
After a long hiatus, he is back with Mr. Morale & The Big Steppers, an album already critically acclaimed as its predecessors. Is it smashing commercially too?
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What if I tell you that there are 3 billion album sales lost in the nature? Sales that have been ignored by both charts and certifications.
These sales bring millions of units to many artists. How is this possible, and who benefits the most from them?
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What is the 3rd most streamed track of 1955, the 8th most streamed track of 1973 or the 12th most streamed track of 1997. You probably won’t know this of the top of your head, but fret not, we are now going to present to you, overall decade lists, broken down year by year, of the most streamed tracks on Spotify. Ultimately, when updating them, we will also be able to identify the pace of increase of songs, albums, and catalogs of some artists to know how much they will increase in terms of equivalent album sales in the future.
What happens when we put head to head the first LPs that ever appeared and streaming statistics on Spotify, a platform which has now completed its first 10 years of public availability? These little exercise highlights the most essential recordings. Can you guess which oldies are the most listened to nowadays?
In music culture, there is very few categories of artists that encapsulate them all. You have classical acts, vocal acts, teen acts, entertainers and then singer-songwriters. This act type category will dictate the way an artist sells way more than its music genre. Then you have Bon Jovi, a View More
Minor music genres are often dominated by one or two acts only. The general public buys mostly Pop / Rock / Urban albums and then go on with Bob Marley (Reggae), Miles Davis (Jazz), ABBA (Disco), Shakira (Spanish language) or Andrea Bocelli (Opera) to fulfill their low demand on each minor genre. From mid-90s, Andre Rieu cleverly took that spot for Classical genre, selling it to the masses.