Drake, Adele, Ed Sheeran, Taylor Swift, BTS, Olivia Rodrigo… these have been some of the biggest artists of the year, but who are YouTube most streamed artists of 2021?
While YouTube doesn’t bring in as much money to the music industry as say Spotify or Apple Music, is it a major player nonetheless, and especially in certain markets.
A very diverse platform, artists from all around the world feature among the most streamed stars of the year 2021. Today, we will review them.
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South Korean superstar IU just debuted straight at #1 with her new song Blueming on the Gaon charts this week destroying all competition as well as taking up half of the top 10 digital tracks there with songs from her new album Love Poem.
No one who follows the charts there are surprised really, it’s just what she does with everything she releases in her homeland. And she’s been doing it for a decade now!
But is this really enough for IU to go up against her fellow Koreans that are way more popular than her internationally?
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Every year China seems to be climbing several positions on IFPI’s top music market’s ranking and the growth doesn’t seem to be slowing down anytime soon.
In just a few years we could see this country overtake markets like the UK, France and Germany and seriously challenging Japan! So who is benefiting the most from this? Just like we did with Gaana earlier this year we’re now looking at the most followed international artists on QQ Music, China’s biggest streaming service.