The Independent, Business Insider, Digital Music News, they all published “Best Selling Artists Ever” lists that placed Garth Brooks as the second best selling artist ever, number one among solo acts. One would expect these sources to be reliable. It sounds very hard to believe the country giant outsold the likes Elvis Presley and Michael Jackson yet. So, where is the truth?
A few days ago we went through the 101 albums by Elvis Presley that have been certified by the RIAA in the US. While it was already an enormous task, that was only one part of the picture. In fact, less than a third of his official US releases achieved a Gold award or better.
All artists are the subject of many fake claims. Nevertheless, no one is surrounded by as many false information as Elvis Presley. It is quite an irony that the most you sell, the most your results are exaggerated. With the King, we meet people who do everything to maintain the myth, willingly lying to the general public.
As soon as sales of Elvis Presley are mentioned, we hear about the insane number of albums he issued. Considering that a single album can sell 10 million units or more, an artist who released thousands of records must have sold billions. This approach is a bit simplistic, too simplistic. Actually, the whole thing around the number of albums he released is a huge lie.
Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?
As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from View More
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