Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?
Streaming is organically increasing. When I first wrote The Music Industry, an infinite journey way back in early 2014 I concluded the study with the chapter titled The Future, which determined how the industry would be by 2020. One section in that article covered Streaming vs Downloads, the War is open. In fact, for most people it was still unclear that streaming was going to take over from downloads – let alone physical sales. Half-way between 2014 and 2020, there is no doubt anymore about streaming dominating the industry. Plenty of questions remain though. View More
Not all elements can face the test of time the same way. Some will get erased within’ seconds, others will last forever. This samelogic perfectly applies to our favorite music tunes. As a music industry watcher, one of the most appreciated functionality of streaming is that we can check results of pretty much every single track from all artists, enabling in-depth analysis of various categories.
This includes analyzing which hits from certain periods remained the most relevant nowadays and which ones got View More
Macklemore is special. How many artists can claim multiple Hot 100 #1 hits while building their entire career by themselves? Actually, he is the one. After a dozen years trying to step up into the music business his album
Nobody would seriously expect a 65 year old singer to register the best selling album of the year with fresh new material in any given relevant market. However, the French singer Renaud did just that in 2016 in his native country. Even ferocious competition from Céline Dion View More
It has been over 2 years since I introduced to you the Commensurate Sales to Popularity Concept, nicknamed CSPC, in March 2016. This revolutionary concept enables to define accurately the most successful artists ever. During this timeframe I, with the precious help of Hernan Lopez and Anthony Blanchard, studied nearly 100 artists, 1,000 albums plus countless singles and stand-alone tracks worth a gigantic 8,5 billion View More
One decade ago she needed to scream to the world that she wasn’t dead. Right now, she is more alive than ever. P!nk is back in great fashion with her 7th album, Beautiful Trauma. The song What About Us seems to continue her string of View More
Already 68 artists have been studied, but so many more remain. As we have been around for quite some time now, a lot of you who haven’t seen your favorite artists analyzed and are starting to become a little View More
After nearly two years of boring release schedules, the fourth quarter of 2017 appears to be a very promising one. A lot of solid acts are releasing new albums at the moment, but the ones everyone are waiting for are Eminem and Taylor Swift. The one who may emerge as the dark horse to dominate this Christmas season is none other than Sam Smith. At 25, the British singer faces a difficult task View More