Who’s popular in South Africa? A lot of information is available for many countries from Europe and America, but what about the main African market?
One would instinctively expect hugely popular black artists from the decade to dominate, like Michael Jackson and Prince, but in truth sales were mostly driven by British expatriates. Should we expect to see Kylie Minogue and Rick Astley in full force then?
It has been nearly 4 years since we try at ChartMasters to portray the global music market the best we can. A significant component of it is audio streaming that we value thanks to platforms like Spotify, Genie, AWA and Xiami.
A question arises frequently though. Are Apple Music streams underestimated for some artists when we use only Spotify to extrapolate their success in western markets? Artists like Drake and Taylor Swift seem to perform better on the former software, so do we need to adjust their numbers accordingly?
Unless you are an avid chart follower or well aware of the Japanese culture, the name of Ayumi Hamasaki surely doesn’t speak to you.
In her homeland though, the diva used to be unstoppable, hitting the #1 position with 25 singles in a row at some point. Get to know the one who was regarded as Japan’s Madonna at the turn of the century!
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