Streaming Masters – Robbie Williams

From backing singer of a boys band to the biggest pop star on Earth, the career of Robbie Williams has been amazing in more than one aspect.

Songs like Angels, Feel or Rock DJ remain in the memory of everyone while his new records, now tagged adult contemporary, are still selling like hot cakes.

How does the singer, now 3 decades in, perform on streaming platforms yet?

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Robbie Williams streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Robbie Williams streaming review – the results

Total: 1,531,257 EAS

Robbie Williams most streamed tracks (EAS)

1. Angels [Life thru a Lens] – 215,000
2. Feel [Escapology] – 158,000
3. Rock DJ [Sing When You’re Winning] – 92,000
4. She’s the One [I’ve Been Expecting You] – 75,000
5. Candy [Take the Crown] – 64,000
6. Let Me Entertain You [Life thru a Lens] – 59,000
7. Better Man [Sing When You’re Winning] – 59,000
8. Love My Life [The Heavy Entertainment Show] – 51,000
9. Somethin’ Stupid [Swing When You’re Winning] – 47,000
10. Supreme [Sing When You’re Winning] – 26,000
11. Come Undone [Escapology] – 24,000
12. Go Gentle [Swings Both Ways] – 22,000
13. Party Like a Russian [The Heavy Entertainment Show] – 21,000
14. Millennium [I’ve Been Expecting You] – 19,000
15. I Wan’na Be Like You [Swings Both Ways] – 19,000
16. Mr. Bojangles [Swing When You’re Winning] – 18,000
17. Tripping [Intensive Care] – 17,000
18. Dream a Little Dream [Swings Both Ways] – 16,000
19. Kids [Sing When You’re Winning] – 16,000
20. Advertising Space [Intensive Care] – 15,000

Sources: Spotify, YouTube, AWA (app), Xiami, Genie.