Streaming Masters – Take That

Take That streaming statistics

With a success that hasn’t break all boundaries, is it possible for Take That to dominate streaming platforms?

Let’s review their numbers from various countries to see how they compete against the biggest bands of the last 30 years.


Take That streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Take That streaming review – the results

CSPC Take That streaming statistics Spotify YouTube

Total: 554,451 EAS

Take That most streamed tracks (EAS)

Most streamed tracks (EAS)

1. Back for Good [Nobody Else]94,000
2. Patience [Beautiful World]43,000
3. These Days [III]40,000
4. Rule The World [Beautiful World]37,000
5. The Flood [Progress]35,000
6. Shine [Beautiful World]30,000
7. Greatest Day [The Circus]25,000
8. Relight My Fire [Everything Changes]18,000
9. Never Forget [Nobody Else]17,000
10. How Deep Is Your Love [Orphan (Take That)]15,000
11. Giants [Wonderland]15,000
12. Cry [Wonderland]14,000
13. Pray [Everything Changes]11,000
14. A Million Love Songs [Take That & Party]10,000
15. Get Ready for It [III]8,000
16. Kidz [Progress]7,000
17. Love Love [Orphan (Take That)]7,000
18. Could It Be Magic [Take That & Party]6,000
19. Said It All [The Circus]6,000
20. Everything Changes [Everything Changes]6,000

Sources: SpotifyYouTube, AWA (app), XiamiGenie.

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