Streaming Masters – Notorious B.I.G.

Like shown by these impressive numbers, the Notorious B.I.G. has left an indelebile mark on American hip hop, even if he released only one album during his life. Do his posthumous albums have a comparable influence? How high are Biggie Smalls’ streams?

Method

As detailed in the Fixing Log articleSpotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream 1500 plays equal 1 album unit
Video Stream 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Results

Total: 2,930,370 EAS

Most streamed tracks (EAS)

1. Hypnotize [Life After Death]338,000
2. Juicy [Ready to Die]334,000
3. Want That Old Thing Back [Orphan]295,000
4. Big Poppa [Ready to Die]254,000
5. Mo Money Mo Problems [Life After Death]186,000
6. Notorious Thugs [Life After Death]102,000
7. Party on the West Coast [Orphan]90,000
8. Who Shot Ya? [Born Again]64,000
9. Only You [Orphan]59,000
10. Nasty Girl [Duets: The Final Chapter]54,000
11. One More Chance [Ready to Die]52,000
12. Gimme the Loot [Ready to Die]51,000
13. Suicidal Thoughts [Ready to Die]49,000
14. Dead Wrong [Born Again]44,000
15. Warning [Ready to Die]44,000
16. Ten Crack Commandments [Life After Death]43,000
17. Get Money [Orphan]41,000
18. Notorious B.I.G. [Born Again]32,000
19. Can’t You See [Orphan]32,000
20. Sky’s the Limit [Life After Death]30,000

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Stephon Jackson

He was pretty successful.