Bonus Gift: The truth about Britney Spears’ album sales – Part 3

SOUTHERN EUROPE – TURKEY

The least known about a market the bigger the tendency to claim unrealistic figures. Oops is widely claimed as a 300,000 units seller in Turkey. To be fair, with fans of Britney certifications from Turkey are quite obscure. Until their 2008 annual report, no official award was in place for international artists due to their very limited sales there. Instead, MÜ-YAP used to award a top foreign artist award in both male and female category on a yearly basis. This was an indication of success, but with no sales requirement.

One more very misleading element is the Diamond certification. For most countries Diamond is equal to 10 Platinum discs. This is where mega-claims came from in the case of Oops. Britney.com listed it at Diamond status using 2008’s requirement levels, which led many people to assume it was 10xP. In reality, Diamond equals to only 2xP there.

Myself, I had to use an assumption as to which level was used by the website in 2006 since no certification existed for foreign albums. I assumed they used a 15,000 units plateau to be in line with their own information from 2011.

Given the myths existing around Britney‘s albums sales in Turkey, those figures can be seen as disappointing, especially in a 50-million yearly selling albums industry. We need to understand the local-foreign ratio for certifications is 1 to 15/20, depending on the award. Meaning that even at its 50 million peak, Turkey must be regarded as a 3/4 million industry for international stars, about half of the market of Greece and a fourth of the one of Portugal.

Merging all the data together concludes on the following album sales to date:

  • Baby One More Time – 25,000
  • Oops!… I did It Again – 35,000
  • Britney – 15,000
  • In The Zone – 5,000
  • Greatest Hits, My Prerogative – 5,000
  • Blackout – N/A
  • Circus – N/A
  • The Singles Collection – N/A

18 thoughts on “Bonus Gift: The truth about Britney Spears’ album sales – Part 3”

  1. Oh wow, thank you so much for this, MJD! I’m very pleased to see that all of her albums have increased in Europe, with the exception of “In The Zone” and “The Singles Collection”. I always had a feeling that “Greatest Hits: My Prerogative” and “Circus” were both eligible for 2x Platinum and 1x Platinum respectively, and I’m glad the figures on Britney.com confirm that!

    Now regarding her sales, there are some very impressive results here, particularly her sales in Belgium, Russia, Switzerland, etc. Her sales in France are also very impressive compared to her peers, with even her 3rd album (“Britney”) outselling Christina Aguilera’s entire discography, including soundtracks and compilation albums!

    I think as far as the big markets go, her sales are impressive everywhere, except in the UK and Italy. Don’t get me wrong, she has great sales in those countries as well, but Oops!… I Did It Again selling 950k units in the UK is not as impressive as selling nearly 1 million units in Germany, and …Baby One More Time selling 200k units Italy is definitely not as impressive as selling nearly 200k units in Belgium.

    Overall I’d say she’s done great in Europe, at least up until 2009. Once again, thank you so much for doing these articles! As a huge Britney fan, I’ve always wanted to know her sales even in the smallest countries like Hungary and Czech Republic, so this detailed information is very helpful. I assume the next part will focus on Oceania and South Africa, right? Looking forward to that one!

    By the way, do you know the sales for B In The Mix 1 & 2 in Europe and Asia? I assume they didn’t sell much, but it’d be nice to add up those sales as well.

  2. Hi again MJD. When you update Britney’s CSPC article, can you please add an extra page for Greatest Hits: My Prerogative? I see that a lot of figures for this compilation have changed so the breakdown you have posted under the comment section is no longer accurate.

    Thanks! 🙂

  3. Amazing, thanks so much 😀 Cant wait for the updated CSPC article with these new figures. When can we expect that one?

  4. A long time ago this was posted on Ukmix forums, I assume it was fake as the information provided here is different

    Italy albums

    3x platinum
    Baby one more time – 300,000

    2x platinum
    Oops! I did it again – 200,000
    Greatest hits my prerogative – 160,000

    Platinum
    Britney – 100,000
    In the zone – 100,000

    Gold
    Blackout – 35,000/40,000 (depends when it got the certification)
    Circus – 35,000

    Do you know anything about this? And GREAT job with this part of the article!

    1. Hi Bree!

      I expect those “certifications” to come from Frankie. I had words with him many years ago but he was always stating his estimations in “certifications equivalent”, which was very misleading, and still is to this day!

      And thanks 😉

  5. Wonderful. Thank you for putting all these figures together for us. The Britney Army appreciates your hard work! 🙂

  6. Hi! How much has Britney sold in total in EU including all studio, greatest hits and remix albums? Thanks!

  7. Hi MJD! Really enjoyed reading through all 24 pages. Britney does have some great sales in Europe! How would you say she compares to her peers, like Xtina, Backstreet Boys, Beyonce/Destiny’s Child, Avril Lavigne, and *NSYNC?

    Also, what countries will be covered in the final part of the series? Are WW totals going to be included?

    Keep up the great work. 😉

    1. Hi Trish!

      From her generation, I can think only of Coldplay and Eminem sold more in Europe. She is on par with the BSB and the combo DCs / Beyonce if we put them together, but then she easily outsold all the remaining ones you mention, likely even combined.

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