Understanding: RIAA / Label audits – The case of Michael Jackson
VI) Years 2001-2004
The hype in October 2001 was all about the release of the new album Invincible. The truth is that 6 new products were issued at that time. Off The Wall, Thriller, Bad and Dangerous all received a newly remastered edition while the first compilation CD of HIStory was released as a stand-alone disc titled Greatest Hits HIStory Volume 1.
The remasters aren’t that much of a big deal, at least that’s what we think. Labels may consider them as fully new releases though and in the case of Epic / Michael Jackson, it takes on tremendous importance. Below are their certifications for the period 2001-2004:
|JACKSON, MICHAEL||INVINCIBLE||01/25/02||EPIC||M (2)|
|JACKSON, MICHAEL||NUMBER ONES||12/16/03||EPIC||G|
Only new albums, both with awards in line with their Soundscan sales which is normal with clubs now down to only 4% of the overall market. The question is why no catalog album was certified from 2001 to 2004? There are 3 possibilities:
- A) None reached the criteria.
- B) Epic didn’t care to audit catalog albums.
- C) The original editions were ignored now that remasters replaced them.
From the summary closing the previous page, we know that 3 low selling albums (Dangerous, HIStory and Blood) were barely over their previous award, so it is normal to see no news on them. During the 2001-2004 period, Bad sold 190,000 copies and Off The Wall 230,000 copies. Thus, only Bad was possibly eligible considering its 8,45 to 8,99 million ballpark by 2000. Then there is Thriller, which broke 26 million in 2000, but scanned 830,000 units in 2001-2004. The conclusion is that we can’t rule out scenario A.
As for scenario B, Epic certified plenty of catalog albums in both 2001 and 2002. In 2003, it changed completely. Only two acts, Boston and Pearl Jam, were certified. Their respective Boston and Ten reached 17xP and 10xP, showing they cared only about updating acts with blockbusters overdue an award. In 2004, this new trend continued as the only deep catalog album to be certified during the entire year was AC/DC‘s Back In Black when it reached 20xP. It seems clear that the negative years industry-wise were forcing labels to control their expenses, consequently they stopped certifying old low-key records. In fact, Jackson‘s own Greatest Hits HIStory Volume 1 scanned 794,000 units by the end of 2004 and was still uncertified. After more than 15 years of careful work, Epic switched gears at the start of 2003 stopping the automatic and comprehensive audits and replacing them with cherry-picked certifications of their best gems.