Understanding: Music Clubs #1 – Janet Jackson, Celine Dion

B) Key Performance Indicators

There is three main indicators revealing the importance of Music Clubs – membership numbers, number of records sales and share of the music industry. Various figures are displayed below

Columbia House

Members

1955 : 128,000
1956 : 688,000
1961 : 1,75 million
1966 : 2 million
1975 : 3 million
1979 : 4 million
1981 : 4 million
1988 : 6 million
1991 : 10 million
1996 : 8,5 million
1999 : 8 million (+8 million Video Club)
2003 : 3,5 million (+4,5 million Video Club)

Records sold

1955 : 700,000
1956 : 7 million in one year
1963 : 24 million in one year
1990 : 1 billion to date

BMG Music Club

Members

1995 : 8 million
1997 : 9 million
1998 : 10 million
2003 : 8 million

Records sold

2003 : 300 million to date

Music Clubs overall

US Market share

1963 : 10%
1990 : 8,9%
1994 : 15,1%
1995 : 14,3%
1997 : 11,6%
1998 : 9%
1999 : 7,9%
2001 : 6,1%
2002 : 4,0%