Understanding: Music Clubs #1 – Janet Jackson, Celine Dion
B) Key Performance Indicators
There is three main indicators revealing the importance of Music Clubs – membership numbers, number of records sales and share of the music industry. Various figures are displayed below
Columbia House
Members
1955 : 128,000
1956 : 688,000
1961 : 1,75 million
1966 : 2 million
1975 : 3 million
1979 : 4 million
1981 : 4 million
1988 : 6 million
1991 : 10 million
1996 : 8,5 million
1999 : 8 million (+8 million Video Club)
2003 : 3,5 million (+4,5 million Video Club)
Records sold
1955 : 700,000
1956 : 7 million in one year
1963 : 24 million in one year
1990 : 1 billion to date
BMG Music Club
Members
1995 : 8 million
1997 : 9 million
1998 : 10 million
2003 : 8 million
Records sold
2003 : 300 million to date
Music Clubs overall
US Market share
1963 : 10%
1990 : 8,9%
1994 : 15,1%
1995 : 14,3%
1997 : 11,6%
1998 : 9%
1999 : 7,9%
2001 : 6,1%
2002 : 4,0%