YouTube’s Most Streamed Artists of 2020

While YouTube doesn’t bring in as much money to the music industry as say Spotify or Apple Music, is it a major player nonetheless, and especially in certain markets.

A very diverse platform, artists from all around the world feature among the most streamed stars of the year 2020. Today, we will review them.

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Are Apple Music streams underestimated?

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It has been nearly 4 years since we try at ChartMasters to portray the global music market the best we can. A significant component of it is audio streaming that we value thanks to platforms like Spotify, Genie, AWA and Xiami.

A question arises frequently though. Are Apple Music streams underestimated for some artists when we use only Spotify to extrapolate their success in western markets? Artists like Drake and Taylor Swift seem to perform better on the former software, so do we need to adjust their numbers accordingly?

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