There are some artists that are around for a while, without ever being a major selling force, who suddenly just happen to become one. Drake is one of those artist.View More
The rapper Future has already reached 5 times the first place of the Billboard 200, 8 times its top 3 and 9 times its top 10! Are his streaming figures as impressive as these statistics? The answer is here!
I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming creates different dynamics, a different way to live music experiences. When deciding which artist you go after, your choice may not be the same if you are on a retailer or logged into Spotify. View More
Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?