Streaming Masters – No Doubt

No Doubt

After the publication of their two first albums with limited success, No Doubt published in 1995 Tragic Kingdom which reached the top of the world charts.

Do they have strong figures on streaming platforms? Does Tragic Kingdom dominates their discography as it did back in the 90s?

No Doubt streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

No Doubt streaming review – the results

No Doubt Streaming Masters 202003

Total: 893,017 EAS

No Doubt most streamed tracks (EAS)

1. Don’t Speak [Tragic Kingdom]362,000
2. Just a Girl [Tragic Kingdom]121,000
3. Underneath It All [Rock Steady]62,000
4. It’s My Life [Orphan]62,000
5. Spiderwebs [Tragic Kingdom]39,000
6. Hella Good [Rock Steady]36,000
7. Sunday Morning [Tragic Kingdom]27,000
8. Hey Baby [Rock Steady]24,000
9. Settle Down [Push and Shove]14,000
10. Ex-Girlfriend [Return of Saturn]13,000
11. Bathwater [Return of Saturn]11,000
12. Simple Kind of Life [Return of Saturn]10,000
13. Running [Rock Steady]8,000
14. Excuse Me Mr. [Tragic Kingdom]7,000
15. Push and Shove [Push and Shove]7,000
16. New [Return of Saturn]5,000
17. Looking Hot [Push and Shove]5,000
18. Different People [Tragic Kingdom]4,000
19. Happy Now? [Tragic Kingdom]3,000
20. One More Summer [Push and Shove]3,000

Sources: SpotifyYouTube, AWA (app), XiamiGenie.

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