Streaming Masters – Little Mix

After 5 studio albums, is the hype around British girl band Little Mix as big now as it was back in 2011, when they won the 8th edition of The X Factor? To have an idea of the answer, let’s have a look to their streaming numbers!

Little Mix streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Little Mix streaming review – the results

Total: 4,938,177 EAS

Little Mix most streamed tracks (EAS)

1. Shout Out to My Ex [Glory Days] – 480,000
2. Black Magic [Get Weird] – 400,000
3. Touch [Glory Days] – 381,000
4. Secret Love Song [Get Weird] – 339,000
5. Woman Like Me [LM5] – 323,000
6. Reggaetón Lento [Glory Days] – 280,000
7. Power [Glory Days] – 235,000
8. Hair [Get Weird] – 196,000
9. Only You [LM5] – 182,000
10. No More Sad Songs [Glory Days] – 181,000
11. Wings [DNA] – 122,000
12. Love Me Like You [Get Weird] – 122,000
13. Salute [Salute] – 111,000
14. Oops [Glory Days] – 105,000
15. Move [Salute] – 89,000
16. Think About Us [LM5] – 78,000
17. Is Your Love Enough? [Glory Days] – 61,000
18. Little Me [Salute] – 58,000
19. DNA [DNA] – 55,000
20. Wasabi [LM5] – 55,000

Sources: Spotify, YouTube, AWA (app), Xiami, Genie.