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Category: Understanding

Why Spotify’s Monthly Listeners stat is irrelevant

By Guillaume Vieira Posted on May 2, 2020 35 Comments
Why Spotify’s Monthly Listeners stat is irrelevant

The query “monthly listeners” spotify, with the double quotes, gives you over 2 million results on Google, the perfect illustration of a statistic that is more and more popular. Yet, it’s irrelevant. Get to know why so and why the …

Why Spotify’s Monthly Listeners stat is irrelevant Read more »

Worthiest albums of… The Beatles

By Guillaume Vieira Posted on September 17, 2018 2 Comments

For more than two years we have been studying the worth of artists’ catalogs as per their success. It’s fascinating to see albums truly are the most successful ones as per our Commensurate Sales to Popularity Concept, but what happens …

Worthiest albums of… The Beatles Read more »

Wild guessing is over

By Guillaume Vieira Posted on August 27, 2018 8 Comments

Through the years, the charts and sales community have been accessing more and more information. Areas of sales that remained black boxes for long are now kind of familiar, for example music clubs and sales in some Latin American and …

Wild guessing is over Read more »

Elvis Presley’s discography puzzle

By Guillaume Vieira Posted on June 28, 2018 18 Comments

As soon as sales of Elvis Presley are mentioned, we hear about the insane number of albums he issued. Considering that a single album can sell 10 million units or more, an artist who released thousands of records must have …

Elvis Presley’s discography puzzle Read more »

Learn how to exploit YouTube Insights

By Guillaume Vieira Posted on June 11, 2018 21 Comments

Have you ever wondered where your favorite artist was truly big? In which country he has sold large quantities of albums without the news breaking traditional online boards? When he started to be popular and with which records? Answers are …

Learn how to exploit YouTube Insights Read more »

Artists who have yet to reach their peak?

By Guillaume Vieira Posted on May 26, 2018 34 Comments
Artists who have yet to reach their peak?

Many of you enjoy advanced analytics. Others love to follow closely their favorite artists. In both cases, you will adore this piece of data! Do you know when an artist reaches his peak? After how many albums, or how many …

Artists who have yet to reach their peak? Read more »

How streaming will change your way of enjoying music

By Guillaume Vieira Posted on November 14, 2017 4 Comments

I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming …

How streaming will change your way of enjoying music Read more »

How your fave artist will adjust to streaming

By Guillaume Vieira Posted on November 13, 2017 5 Comments

Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to …

How your fave artist will adjust to streaming Read more »

How streaming will change the music industry

By Guillaume Vieira Posted on November 10, 2017 32 Comments

Streaming is organically increasing. When I first wrote The Music Industry, an infinite journey way back in early 2014 I concluded the study with the chapter titled The Future, which determined how the industry would be by 2020. One section …

How streaming will change the music industry Read more »

Understanding: the true sales of Michael Jackson’s Thriller

By Guillaume Vieira Posted on September 21, 2017 21 Comments

In 1983, long before the Night King, Michael Jackson was the one terrorizing the World… and he did it in incredible fashion. In its March 17, 1984, edition, Billboard printed an article telling us that Michael Jackson‘s cult album Thriller had become …

Understanding: the true sales of Michael Jackson’s Thriller Read more »

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Forum Posts

  • RE: Björk's albums and songs sales

    Why daily streams for Volta, Vulnicura, Biophilia and Utopia aren't updated since 2018 ?

    By sonia85 , 2 days ago

  • RE: The 35 Best-Selling Rappers with Over 30 Million Equivalent Album Sales

    I don't know why I expected for Wayne to be closer to 100 million and I'm surprised T.I. didn't make...

    By Call_Me_Christopher , 2 days ago

  • RE: Most streamed tracks on Spotify

    Apologies, the Run-DMC song is somehow joined to the original Aerosmith track in terms of streamsMea...

    By Pachylad , 2 days ago

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