Streaming Masters – Sade


Since more than 35 years, English band Sade has sold dozens of millions albums through the years.

Their fame seems lower today, so do their streaming numbers reflect this trend?

Sade streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Sade streaming review – the results

CSPC Sade discography streams

Total: 1,151,768 EAS

Sade most streamed tracks (EAS)

1. Smooth Operator [Diamond Life]135,000
2. By Your Side [Lovers Rock]119,000
3. No Ordinary Love [Love Deluxe]93,000
4. Your Love Is King [Diamond Life]76,000
5. The Sweetest Taboo [Promise]59,000
6. Cherish the Day [Love Deluxe]47,000
7. Kiss of Life [Love Deluxe]44,000
8. Hang On to Your Love [Diamond Life]37,000
9. Soldier of Love [Soldier of Love]35,000
10. Paradise [Stronger Than Pride]27,000
11. Nothing Can Come Between Us [Stronger Than Pride]26,000
12. Is It a Crime? [Promise]25,000
13. The Moon and the Sky [Soldier of Love]24,000
14. Love Is Stronger Than Pride [Stronger Than Pride]23,000
15. Jezebel [Promise]21,000
16. King of Sorrow [Lovers Rock]18,000
17. Never as Good as the First Time [Promise]16,000
18. Pearls [Love Deluxe]13,000
19. Babyfather [Soldier of Love]13,000
20. Flow [Lovers Rock]13,000

Sources: SpotifyYouTube, AWA (app), XiamiGenie.

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That is a pretty impressive numbers. I never thought they would have had that kinf of streaming figures considering how long they have been in this industry, and not many people talk about Sade anymore. Kind of underrated.

Johnny be Good

Actually I don’t remember people ever talk about Sade even in her/their peak. Sade Adu is known as an extremely reclusive artist. Usually being allergic to media exposure is a career killer, but Sade has been able to remain extremely successful for decades without being in gossip tabloids everyday and often taking long and extensvive hiatus. Really a difficult achievement in the current media obsessive era.


I think these are outstanding numbers and show that people still show considerable love for her albums and album tracks, not just her singles.

Johnny be Good

Truly impressive results, also considering how media shy she is


Actually excited to see this article. Such a unique and sultry sound