CSPC: Katy Perry Popularity Analysis

Katy-Perry-009-1600x1200

A couple of years ago we were welcoming the comeback of Katy Perry, the former one-hit wonder quickly turned pop superstar. She returned with the single Rise and one year later with the album Witness. Highly anticipated, the album has now become a comparison point for flop albums. Did it bomb as badly as has been claimed?

Technically speaking, Perry is up to five albums already. I’m going to completely exclude her eponymous debut album released under her real name, Katy Hudson, quite simply because it hasn’t sold a thing. Her popular career started with the 2008 set One Of The Boys which contained the smash hits I Kissed A Girl and Hot N Cold.

Often her success has been disregarded because of her relatively weak album sales. As you may understand thanks to the evolution of the music market in recent years, depending on your public target you are going to sell more in one format or another, but it doesn’t mean you are more or less successful than another artist. All results must be weighted properly to accurately rate the worth of the singer’s catalog. Guess what? That’s what we are going to study right now with the American diva.

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Perry‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

4.3 3 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

39 Comments
Inline Feedbacks
View all comments
Ev

Hi! Quick question– can you provide to us estimates on Katy’s eligible album certification updates? (for RIAA). also I’m assuming roar and dark horse have passed the 10x platinum, maybe even 11x threshold. thoughts?

FARZAm Khalid

Katy Perry have 3 diamond singles which are Dark horse , Roar and Firework

Behzad Hudson

Hi MJD. I’m confused. How an album (Like Teenage Dream) could get a new certification in us? Does RIAA counts pure sales (Including digital,physical,shipments) and singles certification units? That way Teenage Dream has sold 3,1 pure copies and 54m singles units with a 10:1 ratio would be 5,4m album sales. 8,5m total us sales eligible for 8×Platinum. But what about non-certified tracks? Also someone told me RIAA counts total streams +singles certified units+album pure sales but that is such a double counting streams. If they count streams into the album’s certification what is the ratio for spotify, youtube and apple… Read more »

MArie

Hi did you count the complete confection in they teenage dream sales?

Pkuc01

How is Witness at 1.9M already ? The sales were counterbalance the beginning and lately they were at 1M so how it went to 1.9M ?

Stephen

HI MJD! Is this legit? Apparently Witness shipped 800k copies in 2017 (pure sales)
https://www.ukmix.org/forums/viewtopic.php?p=6843829#p6843829
I can’t find a source though, but if this is true, could this be another case of “massive” overshipping?

Dounia

Hi, I don’t know if I get it but did Katy sell 135M singles in total?

Marcelo

Katy perry in brasil much higher? Why?
Look the shipments cods:

One of these boys
AA5000
AB2500
AC1000
AD5000
AE1000
AF5000
AG1000
AH1000
AI1000
AJ
AK1500
AL1000

??
A01000
AP6000
AS2000

AW500

Katy Perry – Teenage Dream
AA15000
AB2000
AC4000
AD3000
AE5000
AF1500
AG2000
AH5000
AI10000
AJ5000
AK10000
AL3000
AM
AN10000
AO2000?
AP1500
AQ500

Katy perry – teenage dream the confect collection
AA15000
AB5000/25000
AC5000
AD5000

AG3000
AH11000

Katy perry prism
AA40000
AB10000
AC5000

AF2000

Witness
AA10000
AB2000
AC
AD2000

E

Witness’ Spotify+Comprehensible Audio+ YouTube streams = 3.7B???

3.7B/ 1,500

E

Shouldnt the formula be:

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + Comprehensive Audio Streams / 1500 + YouTube views / 11750

E

Hey MJD- What was the basis you used for calculating Witness’ streaming figures? If you’re looking at Spotify and YouTube, Witness has more streams than Joanne (I just saw that you updated Gaga’s numbers). You say that Witness sold 962K albums from streams but that is only 1.4 billion streams? Witness has more streams than that on YouTube alone. How is Joanne at 709K albums by streams, or 1 billion? Witness has so much more streaming success. It has over 750 million streams on Spotify alone. When you account for YouTube official music videos, audio, and lyric videos, PLUS other… Read more »

E

But Katy’s YouTube numbers blow Gaga’s out of the park. Arent those accounted for? I’m not only talking about Spotify

Shaki

There’s no ringtones sales numbers on Billboard…Only downloads sales numbers

39
0
Would love your thoughts, please comment.x
()
x