Audio Streaming – Weight of Spotify adjusted (26/04/2018)
The new Global Music Report 2018 of the IFPI is out. As you already know, we have been extrapolating comprehensive Audio Streams (understand, streams from all audio platforms) thanks to the numbers available on Spotify.
As of the report from last year, Spotify had 132 million of the 212 million streaming users in the World. The new document tells us that while Spotify increased its user count to 157 million, there is now 272 million streaming users in total. It highlights in good part the fastest increase of Apple Music lately.
Obviously, we need to adjust our extrapolation formula from now on. Future articles will include the following calculation.
Old Streaming formula: Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750
New Streaming formula: Equivalent Albums Sales (EAS) = 272/157* Spotify streams / 1500 + YouTube views / 11750