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C) Enya – Watermark
1989/02/25 Watermark # 7 , 23 weeks, 182,960
Enya = Watermark = G = 100,000 = April-89
Enya = Watermark = P = 200,000 = September-90
Enya = Watermark = PPP = 600,000 = April-98
Here comes another Tapestry-like success. Enya album Watermark charted for 23 weeks in 1989, moving 183,000 units. Sales haven’t stop from the day it dropped out yet and by April 1998 the set had already more than tripled its total, increasing to over 600,000 units sold. Only the release of million selling Paint The Sky With Stars compilation in late 1997 slowed it down.
Hi! I wanted to ask something. You said that The Beatles outsold Mariah Carey there, but, doesn’t Mariah actually have more certified sales than The Beatles in Japan? Mariah has like 14.5 – 15 million, Beatles like 4.5 or 5 Mariah has estimations for more than 20 million already. I just wanted to ask that because i don’t see Mariah’s analysis here since she has one of the (if not the) best selling foreign album there as far as we know! #1s 3.6 million in 2001 https://www.billboard.com/articles/news/78521/careys-glitter-sparkles-in-japan And this page from Billboard Japan shows some sales for some of her… Read more »
According to the website Mariah has sold about 13.3 million+ pure albums in Japan and what compilations are listed sold around 4.625 million, bringing her up to a total of at least 18 million.The Beatles have sold about 23 million albums considering everything according to their article.
Mariah’s article: https://chartmasters.org/2017/04/cspc-mariah-carey-popularity-analysis/
The Beatles article: https://chartmasters.org/2017/03/cspc-the-beatles-popularity-analysis/81/
Probably The Beatles certification hasnt been updated in Japan. Plus back then the certification systems was messy.
Hi Christian!
Certifications started in 1989 only and cover post-1989 releases only. They are a very bad gauge to compare Mariah Carey and the Beatles. Same with Oricon sales figures. Firstly, the are only available since late 60s. Secondly, they cover only weeks on charts, in the past the listing was a Top 100, and often excluded several formats, while now it’s a comprehensive top 300. Thirdly, the Beatles sell way, way more catalog albums than Mariah, so their off radar units sold are a lot higher.
Oh ok, got it, i was asking because there’s no site that can confirm those sales for The Beatles, but if you say so, it’s ok!
Thanks for the reply!
Hi MJD! I meant to post this as a reply to your reply to me (thank you by the way!), but I can’t seem to find the comment so I’ll ask here as this pertains to Japanese artists. My apologies for the long comment. One of the striking things about the Oricon charts is that most albums (especially local acts) seem to have extremely front-loaded sales. Even ignoring idol groups like AKB48 which use gimmicks, it seems the norm even for bands and singer-songwriter-type artists to sell 40-60% of their overall sales in their first week, and 90% or more… Read more »
Hi Orange! Japanese market is indeed unique for many reasons. Let’s start with frontloaded sales. You actually got the key! In fact Japanese industry uses to release all singles of an album before the album itself. Its release often marks the end of a promotion campaign rather than the start in other countries. Actually, we can notice a huge gap between international albums and local albums, precisely because of the promotion campaign that was done after / before the release, respectively. Early 90s albums from superstars like Madonna and Michael Jackson sold 10%-ish of their release to date total in… Read more »
Hi MJD! Thanks so much for this response and your explanation which was very enlightening! I appreciate the incredible attention to detail that goes into the analyses on this site. Based on your explanation it seems like the CSPC system would still be an accurate reflection of the popularity of Japanese album eras. I hadn’t considered the number of consumers who hold out to buy just the compilation album but it makes complete sense especially with CDs being more expensive in Japan. As for the matter of “collectors” buying the same songs across multiple albums, since it affects artists from… Read more »
Hi Orange! Yes it’s correct to assume these high catalog sales of B’z weren’t limited to them. You mention Mr. Children, Kind of Love sold 630,080 units while charting inside Oricon’s Top 50, yet it went 4xPlatinum for 1,6 million sales in January 2000, a year before the release of compilations. Everything hasn’t even made it into the Top 50 and sold over 800,000 units, Versus 499k against a million. These are strong catalog movements as you can see! Also yes, a lot of collectors + singles issued before the album explain why their sales are so linear. Actually, it’s… Read more »
I appreciate this exchange. Japan’s a fascinating market with their own stars and superstars. But their music rarely crosses over to foreign nations. I’ve seen several documentaries about their Idol system and it reminds me of the old Hollywood studio system. I saw another on Suzuka Nakamoto. Seems like she was a rising star from the beginning. How about an article about the Idol system combined with a streaming masters on Babymetal?
For those acts not on streaming, maybe you can start a series on pure physical sales focused on vinyl and CD sales?
Hi Donald!
Although it’s much less known, Japanese acts also sold massive amounts of downloads / ringtones during the last 15 years. Some songs came close to 10 million. I just saw that B’z’ YouTube views are massively coming from Japan (3,28m out of 3,42m) which means they should be reflective enough to be used. Very often, even mostly local acts have views kind of spread over multiple countries. We may treat them just after the completion of requests from the last poll!
Hi MJD!
Thanks so much for the insight! I’m very interested to see how various Japanese acts would fare in a CSPC analysis so it’s great to see that you have such detailed information on many of them. I’m also motivated to look into what happened in the 80s to cause that shift in sales!
It would be great if you did some analysis of Japanese artists/bands as some domestic acts (like B’z and Mr. Children) are huge and have sold 50-80 millions records in Japan alone.
Hi Christoffer!
There is many very interesting cases on Japanese artists, from Hikaru Utada to AKB48 while going through B’z, also Korean acts like Psy or BTS. They are tricky though as downloads are barely known there, only some certs, so are streams. Plus, their overseas sales are realised mostly in the rest of Asia. I think Utada may be the only one for which I own detailed figures for various of those off the radar categories, so I’ll most likely try it with her first!
Hi MJD!
I have always been curious as to how much Janet Jackson has really sold in Japan. Her numbers are good for an international artist but there could be more missing sales (imports, out of the charts etc). I hope you can do a breakdown for her too soon!
Robby
If I’m not mistaken, Janet’s career will be analysed soon so we will be able to know her sales in Japan (as well as several other countries). I’m quite curious about them too haha.
Amazing job! Do you know Avril Lavigne numbers for albums and singles? Thanks!