Destroying Myths: Fake 10 million sellers Part #2

Nelly Furtado – Loose (2006)

Claimed Sales – 12,000,000
Estimated Sales – 7,600,000

Worldwide sales are so easy to track these days that it is quite amazing to see an album with claimed sales being so wrong for so long.

Loose by Nelly Furtado was clearly one of the success stories of 2006 and 2007 years with a bunch of incredibly successful songs. Enough hits to push an album with very low expectations to some 2,3 million units sold in the US plus 1,1 million in the UK.

In Canada at 600,000 units or in Germany at 1,1 million the success was even bigger proportionally speaking. Nevertheless, selling more than expected means success, not necessarily record breaking sales. Those four markets add for 5,1 million units, far from enough for a 10 million sales claim worldwide with only 200,000-ish copies sold in each Latin America, Oceania and Asia. Great but not amazing sales in countries like France or Italy help but do not fulfil the gap til’ the claimed tally.

In reality, there is very little debate. As per both IFPI year end lists and Universal annual reports, we know this album shipped 6,8 million in 2006 and 2007 combined. It continued to sell a bit in 2008 and a few in later years but the bulk of shipments happened before the end of 2007. Still, this album keeps being widely reported as a 12 million selling album. Unlike Justin Timberlake and Beyonce, Nelly Furtado failed to retain a strong popularity and this album is selling much less than the other two stars respective albums.

6 thoughts on “Destroying Myths: Fake 10 million sellers Part #2”

  1. Nice work MJD! However, I want to point out that you already mentioned Janet Jackson’s The Velvet Rope (page 10) on your first Fake 10 million sellers post.

  2. I am curious about best selling soundtracks worldwide. Hope you will cover that in one of your next posts. Great job, thanks!

  3. Beyonce’s 11m was by label but as ‘records'(including single and others). but some fans didn’t know the difference and post it as the album sold 11m. lol
    I love to see your break down on the album.

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