Destroying Myths: Fake 10 million sellers Part #2

Brandy – Never S-A-Y Never (1998)

Claimed Sales – 16,000,000
Estimated Sales – 8,200,000

Some markets are very favorable for R&B artists. The US is easily the biggest one, Japan comes next. This being said, it is pretty hard to sell truly big amounts of a R&B album in Europe and Oceania, even harder in Latin America.

Brandy is the perfect illustration of this situation. Obviously, her duet with Monica The Boy Is Mine was a massive hit worldwide, but while that convinced nearly 6 million buyers for her Never S-A-Y Never album in North America, this wasn’t enough to go even Gold in a single Latin America country.

In Japan the album went Platinum but it still sold only a bit more than half a million in Asia, while climbing to 1,3 million in Europe. All pretty respectable figures, even great for a black music album in those markets, but far from sending the record to the ridiculous claim of 16 million copies sold of this 1998 album.

6 thoughts on “Destroying Myths: Fake 10 million sellers Part #2”

  1. Nice work MJD! However, I want to point out that you already mentioned Janet Jackson’s The Velvet Rope (page 10) on your first Fake 10 million sellers post.

  2. I am curious about best selling soundtracks worldwide. Hope you will cover that in one of your next posts. Great job, thanks!

  3. Beyonce’s 11m was by label but as ‘records'(including single and others). but some fans didn’t know the difference and post it as the album sold 11m. lol
    I love to see your break down on the album.

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