Destroying Myths: Fake 10 million sellers Part #2

The Verve – Urban Hymns (1997)

Claimed Sales – 10,000,000
Estimated Sales – 9,400,000

Urban Hymns is one more very atypical case to study. A absolutely terrific seller in the UK at more than 3,2 million copies sold, it was also quite huge all other Europe topping the cumulative tally of 6 million units. Still, it fails to break a 10 million seller worldwide. Both figures together make The Verve classic album one of the biggest European album to not be over this milestone.

Obviously, the painful point is once again the US. At 1,6 million units shipped, this isn’t a bad seller by any mean, but pretty weak in comparison to its European results. In the same way, it sold relevant amounts in Asia, in South America and in Oceania, but just not big enough to boost the overall total to 10 million.

One may think the band will now never replicate such a success. While this is true, it wouldn’t be that surprising to see Urban Hymns itself cross that barrier in the future, especially if a 20 years anniversary edition comes out.

6 thoughts on “Destroying Myths: Fake 10 million sellers Part #2”

  1. Nice work MJD! However, I want to point out that you already mentioned Janet Jackson’s The Velvet Rope (page 10) on your first Fake 10 million sellers post.

  2. I am curious about best selling soundtracks worldwide. Hope you will cover that in one of your next posts. Great job, thanks!

  3. Beyonce’s 11m was by label but as ‘records'(including single and others). but some fans didn’t know the difference and post it as the album sold 11m. lol
    I love to see your break down on the album.

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