Are you ready for a fascinating ride in the Brazilian atmosphere of the 80s? We may caricature the local music scene and say that moms were crazy about Roberto Carlos, that kids went wild with Xuxa and that youth’s idols were Legião Urbana. That’s fine, but do we really know which of our beloved international stars were also successful there?
During the 80s everything got bigger. Arena rock, heavy metal, power ballads, dancefloor anthems, kings & queens of pop, existing genres got louder, heavier. The scene also became more diverse with rap and electronic music breaking the main audience. Are the flagships of this generation, Michael Jackson and Madonna, still the most popular artists from this era?
Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?