Learn how to exploit YouTube Insights

welcome to the inner workings of my mind

Have you ever wondered where your favorite artist was truly big? In which country he has sold large quantities of albums without the news breaking traditional online boards? When he started to be popular and with which records? Answers are out there. Continuously disregarded until now, find out how insanely powerful YouTube Insights is.

View More

Spotlight: a trip into Congo’s lone music retailer

For many years, I studied the recording music industry while living in France. During that time, it was frustrating to see charts, certifications and industry data about the same two dozens of countries again and again. I couldn’t help but wonder why so many countries were left out of official reports. Now that I live in Africa, I have been able to collect enough information to View More

How streaming will change your way of enjoying music

Your secrets

I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming creates different dynamics, a different way to live music experiences. When deciding which artist you go after, your choice may not be the same if you are on a retailer or logged into Spotify. View More