Madonna, Whitney Houston, Mariah Carey, Celine Dion. Our celebration of women wouldn’t be the same without these Divas. Thanks to them, female singers moved from the seat of honor to the iron throne with Madonna playing the role of Cersei. Their incredible results led labels to bet bigger on women. Soon, the likes Janet Jackson, Tina Turner, Enya and Shania Twain seize the View More
Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?