Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?
UPDATE: This post will remain featured for a week in tribute to the band’s lead singer, Chester Bennington, who passed away today, July 20, 2017. May he rest in peace.