There is always excitement around the release of an album. Fans are eagerly waiting to hear new music, media are curious about what will happen, and chart geeks can’t wait to see the first results come in from iTunes, Spotify, Hits Daily Double, and Billboard.
When Carrie Underwood became the season four winner of American Idol in May 2005, she still had to make it happen. The first winner Kelly Clarkson was smashing hard by then, but Ruben Studdard‘s sophomore effort was a bomb. Fantasia had done well with her debut record, as all of them, but without getting a true organic hit either. Underwood was going to quickly prove that she was more than a TV show short-lived star though.
Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?