Streaming Masters – Taylor Swift

Taylor Swift streaming

Taylor Swift moved from a rising country music star to a global hit maker. Her impressive album sales have been praised since day one.

In the last 2 years, the icon released as many as 5 albums, folklore, evermore, the newly recorded versions of Fearless and Red, plus her new super smash Midnights.

With her powerful catalog and a busy new release schedule, how high are her streams through audio and video platforms?


Taylor Swift streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 100 / 4 (AWA has 4% of the Japanese streaming market)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * Spotify market shares based on artists’ market distribution

Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms

*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * ArtistRatio + Genie * 2.20 + AWA * 100 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750

Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.

Taylor Swift streaming review – the results

CSPC 202211 Taylor Swift discography streaming statistics

Total: 46,503,915 EAS

Taylor Swift most streamed tracks (EAS)

1. Blank Space [1989]1,706,000
2. I Don’t Wanna Live Forever [Orphan]1,678,000
3. Shake It Off [1989]1,610,000
4. Love Story [Fearless]1,528,000
5. Look What You Made Me Do [Reputation]1,185,000
6. Wildest Dreams [1989]1,177,000
7. You Belong with Me [Fearless]1,091,000
8. Lover [Lover]1,074,000
9. I Knew You Were Trouble [Red]1,060,000
10. We Are Never Ever Getting Back Together [Red]980,000
11. All Too Well [Red]929,000
12. Me! [Lover]904,000
13. You Need to Calm Down [Lover]846,000
14. Delicate [Reputation]844,000
15. Bad Blood [1989]792,000
16. Style [1989]682,000
17. Willow [Evermore]629,000
18. Cardigan [Folklore]623,000
19. …Ready for It? [Reputation]582,000
20. 22 [Red]561,000

Sources: SpotifyYouTube, AWA (app), QQGenieAnghamiAudiomack, Boomplay.

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What is that means ” ArtistRatio ” for Spotify in your formula ? For other artist it is 649/406 . And for Taylor … ?


So it has yet to be rolled out for other artists?


Good idea ! Some artists more popular on Spotify than on other platforms .


Red’s streams increased so much since the last update wow

excited for the full article!

Last edited 6 months ago by Padilla

we all are perched


Yeah, should be a massive increase


I’m afraid not. Her automatic streaming update was 3 million higher than this.


But that is beacuse this numbers are only YouTube and Spotify, i guess.


Happy 3b to 1989! Also, can you please update this article? It might take alot of time to update it though. All I know is that she has received a huge amount of Spotify streams after this article.


they’re gonna update it once they update her CSPC analysis which won’t be that far away in the future since her re-recordings (and normal discography) are adding big amounts of Pure Sales, just be patient while they’re analysing new artists.


Hello, Chartmasters! Can I ask how did you decide to equate 11,750 youtube views to one album unit? Isn’t the target number of views to be considered as equivalent to a one album unit too low?


I realised the number of views neeeded to become an album equivalent unit is just fair and reasonable.


btw, the Song september is only available on spotify, the streams from other audio platforms should be 0


why did her streaming numbers go down?
she’s at 23.8m in the all time sellers table but only 23.2m here


the algorithm that was estimating her non spotify streams was over estimating them i guess
especially that her two latest albums were weak on youtube

Last edited 1 year ago by L145

i think the algorithm should be adjusted… i did my own estimations and Ariana Grande’s Streams EAS should be around 31.5m while it’s 32.8m in the top artists list

Lucas Pescetto

Hi! could I get the data in an excel format? I wanna use it for a personal project.


Is there any data regarding total audio streams of a song in an especific country? Like total audio streams of YNTCD or any other song in the US?


Sadly not for the US, but you can get a breakdown of it’s Spotify streams to some extent here:

You can get some specific data for Japan, South Korea and China though:

– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)


The Cover of “September” is only for Spotify, In “Comprehensive Audio Stream” Have 0, Not 47 Millions.


The “Comprehensive Audio Stream” incluides Spotify??


Why songs like “You’ll Always Find Your Way Back Home” / “Better Man” are here and “This is What You Came For” is not? Even covers counts for EAS…


Taylor never sang YWAFYWBH, I don’t understand why it’s here while TIWYCF with her vocals and songwriting credit, it’s not. Both should be here or neither of them.