Taylor Swift albums and songs sales

CSPC Taylor Swift 2022 albums and songs sales

As years pass, the stature of Taylor Swift continues to grow. She is one of the most powerful woman on Earth as well as one of the most successful female artists of all-time.

The thing is, she made it to this level at barely 32. She is still very active and the general public interest in her remains incredible.

Today, we review her career in numbers to see where she stands against her peers at the moment and how high she may end up. Results are stunning.

During the 1989 era, Taylor Swift‘s extraordinary success looked even bigger since it was heavily focused on pure sales of both albums and singles, while the success of remaining artists was spread across more ways of consumption.

Thanks to the CSPC approach we defined how she truly competes with her challengers, including RihannaBeyoncéKaty Perry, Lady Gaga and Britney Spears.

She is especially similar to Rihanna, who was born in 1988, one year before Taylor Swift. Both artists dropped their debut album at the age of 17 and both have been heavily successful for over a decade.

Both are among the very top selling digital singles artists ever. The huge difference is the way Taylor Swift is widely regarded as a strong album seller, the opposite of Rihanna, mostly thanks to her multi-platinum albums in the US. We will be checking how accurate this perception is.

While she was on par with many of these artists, it looks like her heavy productivity is pushing her ahead of anyone else.

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Taylor Swift‘s albums, physical and download singles, as well as audio and video streaming. In fact, it will also determine their true popularity.

If you are not yet familiar with the CSPC method, below is a nice and short video of explanations. I fully recommend watching it before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the numbers directly.

The Commensurate Sales to Popularity Concept (CSPC)

There are two ways to understand this revolutionary concept. The first is the Scribe video posted below. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.

If you are a mathematical person, and want to know the full method as well as formulas, you can read the full introduction article.

Now let’s get into the artist’s sales figures in detail in order to apply this concept and define the act’s true popularity!

Taylor Swift Album Sales

CSPC Taylor Swift 2022 album sales breakdowns

Original Album Sales – Comments

CSPC Taylor Swift 2022 album sales list

The first five studio albums, plus one Christmas EP, released by Taylor Swift total an impressive 42.0 million units.

More than anything, each of her studio outputs up to 1989 top the 6 million mark, an unreal achievement considering how proportionally poorly she has been selling in Europe.

With over 70% of her sales coming from the US, these figures can be regarded both ways, extraordinary or not so good, whether you are looking to North American results or abroad sales.

The latter improved with the success of 1989 which sold more than 4 million units outside of the US without accounting for Chinese downloads.

It goes on to show her success is huge in various markets outside of North America too, it’s just that her out-of-this-world sales in the US outshine remaining results.

The last four albums Reputation, Lover, folklore and evermore came out when streaming was already inevitable. Naturally, they sold less than their predecessors although their numbers remain outstanding by today’s standards.

Indeed, the first 3 of them are the 4 top selling female albums in the US from the last 6 years.

The run of folklore has been especially impressive with 8 frames at #1. It managed to outsell Lover.

She is now exploiting to perfection the Asian industry methods to sell physical products, providing her fans various collectors through her website.

While not as strong, evermore still does very well at 1.26 million. This puts her studio albums over 51 million units combined.

Taylor Swift songs sales

Below, we list down results from the artist through physical sales, digital sales and streaming.

Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals.

CSPC - Commensurate Sales to Popularity Concept - Physical singles

Physical Singles

CSPC Taylor Swift 2022 physical singles sales

As a reminder, the weighting is done with a 10 to 3 ratio between albums and digital singles.

Well, Taylor Swift‘s debut album came out in 2006, selling almost exclusively in North America.

By that time, there were still some consistent physical single sales in Europe, Japan, and in Australia but sales were long dead in the US. In fact, none of its singles were physically released.

In Europe, the collapse of physical singles came very precisely at that moment as figures dropped from 14 million in 2006 in the UK to just 3 million in 2009, less than 60,000 units per week for the entire market.

This is the context met by Love Story, the first hit by Taylor Swift that was promoted overseas.

This song sold a few physical copies in Europe and in Australia but wasn’t issued elsewhere. With 56,000 sales, it remains easily the star’s top seller in this format.

You Belong with Me was a hit in the same markets, but it got a physical release in Australia only, explaining the much lower sales.

By the time she had another international hit with We Are Never Ever Getting Back Together, the physical singles market was completely dead even in Europe.

No single from Red was even issued in the old continent. In the meantime, her superstar status led her label to release limited editions of her singles in the US, most of which were numbered up to 2,500 units.

Two songs, Ours and We Are Never Ever Getting Back Together, got unlimited releases, hitting #1 multiple weeks on physical sales chart with healthy sales. 

In later years, her huge popularity originated more releases in GSA countries while Eyes Open came out in China only.

Since 2019, countless limited releases came out in the US, securing some sales thanks to her very solid fan base for songs like ME!, cardigan or her early hits.

CSPC - Commensurate Sales to Popularity Concept - Download music iTunes Amazon Google Melon

Digital Songs

CSPC Taylor Swift 2022 digital singles sales

As a reminder, the weighting is done with a 10 to 1.5 ratio between albums and digital singles.

Self titled debut album Taylor Swift was only promoted in North America. All its singles were strongly successful there.

With both downloads and ringtones in both the US and Canada, they achieved nearly 16 million sales in the region, some 90% of their global sales.

These tracks weren’t necessarily big #1 hits, but they no doubt faced the test of time very well continuing to sell for many years, ultimately reaching impressive totals.

Teardrops on My Guitar is now over 4 million, joining Our Song there.

The era Fearless continued the impressive streak of strong US sellers. Two songs, Love Story and You Belong With Me, also added international appeal with pop versions issued. Together, this pair of songs sold 20 million units globally.

It isn’t only about hits though. The incredible success of Taylor Swift in the album front is also visible through her digital sales.

In fact, each and every one of the 18 tracks on Fearless sold 250,000 units or more and some album tracks even broke the million threshold. That’s a terrific total of 32.8 million downloads and ringtones from this era alone.

Speak Now didn’t register points as high as Fearless with no song higher than 3.7 million. The consistency was still superb though. In spite of no big hit songs from the album, it got 6 million sellers and the sales total stands on 18.4 million.

Red saw the country icon turned pop hit maker achieve success on an international scale. Both We Are Never Ever Getting Back Together and I Knew You Were Trouble sold over 8.8 million units.

They were super sellers in every English-speaking country, but the former was also massive in Asia while the latter was a smash in Europe.

The album continued her run of at least 5 million sellers by era, registering 6. The effort is home of singles adding for 30.1 million digital sales.

With the addition of her Orphan tracks and features, which include as many as 10 million sellers, Taylor Swift was already well over 100 million digital singles sales when 1989 arrived.

The market segment of downloads was starting to go sharply down by then, but the album’s unavailability on streaming platforms made it perform incredibly well still.

Shake It Off sold 9.8 million despite the absence of ringtones and low South Korean success.

Blank Space did over 7 million and all three of Bad Blood, Style and Wildest Dreams were solid hits also. All told, the era produced 32.5 million sales.

Songs from Reputation had a very hard time trying to stand well against their predecessors. Their presence on Spotify and the likes inevitably divided their impact across distinct services.

That’s why these numbers here are not fully relevant as long as we haven’t add streaming results to them.

Look What You Made Me Do at nearly 1.8 million and …Ready for It? at over 800,000 are still great sellers considering their context.

The diva remains a super selling force in this format as shown with Lover tracks. Downloads were even less relevant in 2019 than in 2017 though so even if they performed very well on iTunes lists they add for only 1.73 million sales.

The surprise release of folklore means that no song was released before the album, killing the singer’s edge on this format as they got no big first week sales.

This reason along with the lack of Pop 40 smashes and the ever decreasing download market explain the anecdotal downloads of songs like cardigan and willow.

In total, that’s an immense 159.6 million units sold in downloads and ringtones combined for Taylor Swift, one of the most successful digital artist of all-time.

CSPC - Commensurate Sales to Popularity Concept - Streaming platforms numbers

Streaming

Streaming is made up of audio and video streams. Our CSPC methodology includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea: Genie streams * 2.20 (consistent with Gaon streaming numbers)
– Japan: AWA streams * 68 / 4 (AWA has 4% of the Japanese streaming market, and 32% are already considered through Spotify’s extrapolation)
– Arabic world: Anghami streams
– Sub-Saharan Africa: Boomplay + Audiomack streams
– Elsewhere: Spotify streams * 649 / 406 (649 million subscribers of global platforms like Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, etc. against 406 million from Spotify itself) + Genie streams * 2.20 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)
– Elsewhere : Youtube views increased by 10% to account for various local platforms

*since Chinese streaming platforms are mostly video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1,500 plays equal 1 album unit
Video Stream value – 6,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 649/406 + Genie * 2.20 * 2 + AWA * 68 / 4 + Anghami + Boomplay + Audiomack ) / 1500 + ( QQ views* 50(or 5) + YouTube * 1.1 ) / 6750

Top Hits

CSPC Taylor Swift 2022 top streaming hits

Back in 2013, We Are Never Ever Getting Back Together was inside the Top 20 most streamed tracks ever on Spotify.

While remaining singers started to amass large catalog streams, Taylor Swift took off her discography from these platforms with her streaming-is-evil campaign in order to boost her revenues thanks to higher pure sales.

Then, her catalog was made available anew in June 2017.

Her hits have been making up for these 3 years of unavailability. They are being strongly successful at it.

On Spotify, I Don’t Wanna Live Forever has now break the 1.25 billion barrier. Look What You Made Me Do is near 750 million. Additional singles from reputation are in the 310-635 million range, while some cuts became viral likes Don’t Blame Me (274 million).

Songs from Lover are great performers in this list. The title track, Me! and You Need to Calm Down are her 9th, 11th and 12th biggest streaming hits overall in terms of equivalent album sales.

folklore registered tremendous numbers on its debut week, and while it has no real big hit – it’s top song Cardigan is 19th on her list – solid streams for all its tracks push it over 3.7 million EAS in this format.

The next album evermore is in a similar spot, with Willow at #17 as its biggest track but great numbers all over the track list, good enough for nearly 2.5 million sales.

What about her past hits? They enjoyed heavy rotation when coming back to the platform some years ago. There are 15 of them which already aired over 250 million times on Spotify, with Blank Space leading the way at 880 million.

Shake It Off and Wildest Dreams confirm the strength of the 1989 era, putting 3 hits inside her personal top 6, all with over 1 million sales.

On top of their huge catalog streams on Spotify, their absence from this platform when they were first released enabled them to register gigantic views on YouTube. Shake It Off and Blank Space add for 6.7 billion there.

Even her songs widely available do very well with a stunning career total of 28.7 billion views.

Reissues of Fearless and Red under the Taylor’s Version tag name pushed songs from both albums to new heights.

Love Story is now her 4th biggest track, with notable numbers in every platform, You Belong To Me is huge as well, on its way to crack the million mark in equivalent album sales.

Red tracks are even more outstanding. The historical hits from this era, I Knew You Were Trouble and We Are Never Ever Getting Back Together are slightly lower but still strong at near a million and near 900,000 units, respectively.

The real highlight is on deeper tracks though. Cult track All Too Well, which crossed over while becoming the longest #1 song of all-time inside the Hot 100 thanks to its 10-minutes version, is climbing up the ladder, now on 780,000 sales.

22 and Red are going to top half a million soon, while Everything Has Changed closes the top 25 to make it 6 tracks from this album on this part of her ranking.

Just like Don’t Blame Me, Enchanted is another deep cut that got viral on TikTok, which brought it to this top 40, with numbers that would have made the top 10 of most successful artists.

It’s worth talking about her Asian statistics too. In China, most of her hits from albums which weren’t available for sale at first record more streams than they do on Spotify.

Because of this specific situation, the leading track remains Love Story in this country.

In South Korea (Genie) she is very popular too. Look What You Made Me Do is her leader with Blank Space and Me! fighting for the second spot.

In Japan, You Belong With Me remains her strongest song with also impressive results from Shake It Off and We Are Never Ever Getting Back Together.

Album-wise 1989 continues to lead the way, with an incredible 6.7 million sales. Red came from outside of her top 3 to challenge the top thanks to its smash reissue, it has now passed 6 million sales from streams.

Lover completes the top 3 with 5.52 million EAS, while reputation is breaking the 5 million threshold as we speak.

All albums since Fearless, including newly released folklore and evermore, crack the 2 million mark.

Full catalog breakdown

If you are familiar with the artist’s catalog and want to check details of each and every song, you can access to all of them right here.

Keep yourself up to date

Our website provides you a fantastic tool which fetchs updated Spotify streams as you request them, use it to watch these results grow day after day!

Taylor Swift compilations sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP.

Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

The distribution process

CSPC Taylor Swift 2022 Speak Now Tour distribution

How to understand this table? If you check this example of the Speak Now World Tour Live line, those figures mean it sold 587,500 units worldwide. The second statistics column means all versions of all the songs included on this package add for 3,450,809 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package.

Thus, streaming figures tell us songs from Fearless are responsible for 45% of Speak Now World Tour Live tracklist attractiveness, which means it generated 264,000 of its 587,500 album sales and so on for the other records.

Compilations sales figures listing

CSPC Taylor Swift 2022 compilation sales list

Full Length related records Sales – Summary

CSPC Taylor Swift 2022 compilation sales distribution

Here is the most underestimated indicator of an album’s success – the amount of compilation sales of all kinds it generated. Due to the dependency of sales of the original studio albums on these releases, they are a key piece of the jigsaw.

These numbers are obtained by applying the method from the section The distribution process to all packages listed under Compilation sales figures listing category.

Chinese downloads are weighted as per their price, at selling price / 50 * 1.5, which is roughly 0.6 for Taylor Swift‘s albums. Sales post-September 2021, when the market got regulated, are counted in full.

We can notice that the American superstar is doing wonders in China, with numbers going higher and higher.

They perfectly offset the absence of compilations products nowadays like tour DVDs.

This section also features the newly recorded versions of Fearless and Red, which are naturally allocated in full to the original albums.

Total Album (all types) Sales per Country

CSPC Taylor Swift 2022 album sales by country

Please note country-specific numbers may miss sales of a few minor releases, although totals are complete.

Taylor Swift Career CSPC Results

CSPC Taylor Swift 2022 albums and songs sales

So, after checking all the figures, how many overall equivalent album sales has each Taylor Swift album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

Albums CSPC results

In the following results table, all categories display figures in equivalent album sales. If different, pure sales are listed between parentheses.

#CoverAlbumTotal CSPCSales*StreamsTotal CSPC
Studio AlbumsOther LPsPhysical SinglesDigital SinglesLast verifiedAuto updateDaily Increase
1TaylorTaylor Swift10,698,0006,615,000493,0006,000
(20,000)
2,623,000
(17,490,000)
914,000
(07/27/22)
961,000
(09/28/22)
Av.: 740
LD: 760
10,698,000
2HolidayHoliday Collection1,517,0001,345,00000
(0)
126,000
(840,000)
45,000
(07/27/22)
46,000
(09/28/22)
Av.: 20
LD: 20
1,517,000
3FearlessFearless20,977,0009,965,0001,503,00021,000
(71,000)
4,913,000
(32,760,000)
4,283,000
(07/27/22)
4,575,000
(09/28/22)
Av.: 4,630
LD: 4,850
20,977,000
4SpeakSpeak Now11,993,0006,335,000319,00014,000
(45,000)
2,758,000
(18,390,000)
2,395,000
(07/27/22)
2,567,000
(09/28/22)
Av.: 2,730
LD: 2,900
11,993,000
5RedRed19,711,0007,230,0001,507,00010,000
(33,000)
4,508,000
(30,060,000)
6,029,000
(07/27/22)
6,456,000
(09/28/22)
Av.: 6,780
LD: 7,550
19,711,000
61989198923,538,00010,495,0001,021,0009,000
(30,000)
4,871,000
(32,480,000)
6,716,000
(07/27/22)
7,142,000
(09/28/22)
Av.: 6,770
LD: 7,100
23,538,000
7ReputationReputation10,482,0003,470,0001,068,0005,000
(15,000)
684,000
(4,560,000)
4,975,000
(07/27/22)
5,255,000
(09/28/22)
Av.: 4,440
LD: 4,770
10,482,000
8LoverLover9,321,0002,070,0001,139,00014,000
(45,000)
259,000
(1,730,000)
5,520,000
(07/27/22)
5,839,000
(09/28/22)
Av.: 5,060
LD: 5,430
9,321,000
9FolkloreFolklore7,450,0002,275,000998,00011,000
(38,000)
67,000
(450,000)
3,765,000
(07/27/22)
4,099,000
(09/28/22)
Av.: 5,310
LD: 5,630
7,450,000
10EvermoreEvermore4,471,0001,255,000507,0000
(0)
52,000
(350,000)
2,479,000
(07/27/22)
2,657,000
(09/28/22)
Av.: 2,830
LD: 3,350
4,471,000
11Orphan4,378,0000103,0009,000
(30,000)
1,923,000
(12,820,000)
2,361,000
(07/27/22)
N/AN/A4,378,000
12Features800,000007,000
(22,000)
115,000
(770,000)
320,000
(07/27/22)
N/AN/A800,000
*Pure sales figures updated on 07/27/22.
'Av.' stands for Average, 'LD' for Last Day.

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/6750 for Video stream)

See where the artist ranks among remaining singers


By 2013, Fearless had sold so much that it was poised to remain her career peak. It continues to perform like a blockbuster, now up to 20.7 million.

By 2016, monster smash 1989 had moved ahead of its immaculate predecessors. It seems likely to held this top spot, as it keeps going incredibly strong, and the reissue has yet to come. It’s up to 23.1 million units overall.

It is also fighting with Ed Sheeran‘s X to be the biggest album from 2014, a battle that it was losing for years due to the insane success of the British singer lately, but the diva is impressively reversing the situation, eating back her deficit. It’s now close enough to jump over it with the upcoming reissue.

Fearless too is climbing historical rankings, as it blew away Beyoncé‘s I Am… Sasha Fierce some months ago to become the runner up from 2008 behind Lady Gaga‘s The Fame.

Interestingly, it must be noted that 1989 is the album that generated the highest number of download sales along with Fearless, although this sector has been collapsing for 7 years now and its songs had little time to add relevant catalog sales.

This highlights incredibly well how the absence of streaming boosted its digital sales and, consequently, how necessary it is to look at all possible music consumption formats to get a meaningful conclusion.

Red sprinted its way up to 19.3 million, claiming well over 4 million sales since the release of Taylor’s Version in November 2021. This climb concludes on two huge achievements.

The album is now 2012’s biggest ahead of Bruno Mars and Imagine Dragons‘ classics. It is also passing Eminem‘s 3rd top seller, Recovery. It means no other artist from this millennium owns a top 3 as solid as she does.

Both Taylor Swift and Speak Now have gone up to 10.7 million and 11.8 million equivalent album sales, respectively, an immense total for anyone.

Then comes reputation which just turned into one more 10 million seller for the artist. After the strong first week led by her fan base and multiple marketing gimmicks, the album collapsed fast, faster than expected.

It has been able to sustain its appeal fairly well in the mid-run though, and even improves its performances with time thanks to its songs going viral.

Its success is in the same league as the one of Taylor Swift and Speak Now especially once we consider it had much less years to amass sales.

We can also point out how difficult it is to hit 10 million many times, ones your casual listeners are already satisfied with plenty of hits from you.

In fact, Taylor Swift is the only female singer with 6 10-million sellers this millennium – she was already the only one with 5. Overall, she ties Eminem who owns 6 as well.

Lover will join the party sooner than later, now up to 9.0 million. It is one more album that only needs time to grow.

One year ago, we wrote that “although there is still a long way, it isn’t impossible to see all her albums up to Lover reach 10 million at some point.”, even when one is optimistic, Taylor Swift does her magic and performs even better.

folklore is still quite recent, and while it lacks hits, the total sales are already very healthy at 7.1 million.

Evermore scored 4.3 million units to date. While the decreasing trend is negative, the way the artist manages to get her albums climbing forever grants strong numbers in the long run.

What’s safe to say is that Taylor Swift retains her superstar aura, granting her strong sales still for her upcoming releases, along with an immensely valuable back catalog.

She continues to record roughly a million sales per month, which is unreal. What about the total to date though? Taylor Swift adds for 122.86 million equivalent album sales.

She has left behind Coldplay and Rihanna to become the biggest music act to debut in 2000 or later.

Only 4 other female singers own 3 albums at 19.3+ million. Madonna, Whitney Houston, Mariah Carey, and Celine Dion.

Only 3 other female singers own 6 albums at 10+ million. Madonna, Mariah Carey and Celine Dion.

Yes, she is on that league now. And she is still only 32. Phew.

Singles CSPC results

The list is compiled in album equivalent sales generated by each song. Therefore, these figures are not merged units of singles formats. Instead, it includes weighted sales of the song’s physical single, download, ringtone and streaming as well as its share among sales of all albums on which it is featured.

1. 2008 – Taylor SwiftLove Story [Fearless]7,150,000
2. 2014 – Taylor SwiftShake It Off [1989]5,500,000
3. 2014 – Taylor SwiftBlank Space [1989]5,250,000
4. 2008 – Taylor SwiftYou Belong with Me [Fearless]4,640,000
5. 2012 – Taylor SwiftI Knew You Were Trouble [Red]3,670,000
6. 2012 – Taylor SwiftWe Are Never Ever Getting Back Together [Red]3,480,000
7. 2014 – Taylor SwiftWildest Dreams [1989]3,220,000
8. 2014 – Taylor SwiftBad Blood [1989]2,650,000
9. 2006 – Taylor SwiftOur Song [Taylor Swift]2,620,000
10. 2006 – Taylor SwiftTeardrops on My Guitar [Taylor Swift]2,520,000
11. 2017 – Taylor SwiftLook What You Made Me Do [Reputation]2,400,000
12. 2014 – Taylor SwiftStyle [1989]2,080,000
13. 2016 – Zayn & Taylor SwiftI Don’t Wanna Live Forever [Orphan]2,020,000
14. 2012 – Taylor SwiftAll Too Well [Red]1,990,000
15. 2010 – Taylor SwiftBack to December [Speak Now]1,760,000
16. 2012 – Taylor Swift22 [Red]1,750,000

If you feel inspired by this list, we just created this CSPC Taylor Swift playlist on Spotify!

Discography results

Thanks to our new ASR (Artist Success Rating) concept, we know that her sales represent 16,71 million times the purchase of their discography. Coupled with her total sales, it translates into an ASR score of 257. The ranking of all artists studied so far is available too at this link.

Records & Achievements

  • At 10,651,000 EAS, Taylor Swift is among the 10 most successful albums from 2006.
  • At 20,685,000 EAS, Fearless is the 2nd most successful album from 2008.
  • At 11,821,000 EAS, Speak Now is the 6th most successful album from 2010.
  • At 19,284,000 EAS, Red is the most successful album from 2012.
  • At 23,112,000 EAS, 1989 is the 2nd most successful album from 2014.
  • At 10,202,000 EAS, reputation is the 6th most successful album from 2017.
  • At 9,002,000 EAS, Lover is the 5th most successful album from 2019.
  • At 7,116,000 EAS, folklore is among the 10 most successful album from 2020.
  • Taylor Swift is the only post-1991 female artist with 6 albums on 10 million EAS or more.
  • At 10.50 million pure sales, 1989 is one of the five 10-million selling albums from the 10s.
  • At 159.6 million download and ringtones sales, Taylor Swift is among the Top 10 selling digital artists of all-time.
  • At 4, Taylor Swift has the most albums ever debuting with more than 1 million sales in the US.
  • At 86, Taylor Swift has the 2nd most US Hot 100 Top 40 hits ever, she is number one among female artists.
  • Taylor Swift has singles certified for more than 100 million units sold combining downloads and streams by the RIAA (US-only).
  • With Shake It Off and Blank Space, Taylor Swift remains the only female artist to replace herself at #1 of the US Hot 100.

NB: EAS means Equivalent Album Sales.

Dynamic Spotify Key Performance Indicators

Please note that numbers below are retrieved automatically, so they will evolve day by day unlike previously listed data which is valid as of the publication date of the article.

Taylor Swift

Taylor

Current followers count: 59,039,697
59,000,000 followers have been reached on 09/28/22
58,000,000 followers have been reached on 09/08/22
57,000,000 followers have been reached on 08/15/22
56,000,000 followers have been reached on 07/25/22
55,000,000 followers have been reached on 07/03/22
54,000,000 followers have been reached on 06/10/22
53,000,000 followers have been reached on 05/15/22
52,000,000 followers have been reached on 04/21/22
51,000,000 followers have been reached on 03/28/22
50,000,000 followers have been reached on 03/08/22
49,000,000 followers have been reached on 02/10/22
48,000,000 followers have been reached on 01/16/22
47,000,000 followers have been reached on 12/23/21
46,000,000 followers have been reached on 11/30/21
45,000,000 followers have been reached on 11/11/21
44,000,000 followers have been reached on 10/14/21
43,000,000 followers have been reached on 09/09/21
42,000,000 followers have been reached on 08/06/21
41,000,000 followers have been reached on 07/03/21
40,000,000 followers have been reached on 05/30/21
39,000,000 followers have been reached on 04/21/21
38,000,000 followers have been reached on 03/22/21
37,000,000 followers have been reached on 02/17/21
36,000,000 followers have been reached on 01/23/21
35,000,000 followers have been reached on 12/27/20
34,000,000 followers have been reached on 12/02/20
33,000,000 followers have been reached on 10/19/20
32,000,000 followers have been reached on 09/06/20
31,000,000 followers have been reached on 07/26/20
30,000,000 followers have been reached on 06/24/20
29,000,000 followers have been reached on 05/18/20
>> Daily breakdown

Taylor Swift is #7 among the most followed artists of all-time
>> Visit our Top 200 most followed artists ranking

Current streams count: 32,899,981,713
32,000,000,000 streams have been reached on 09/01/22
31,000,000,000 streams have been reached on 07/30/22
30,000,000,000 streams have been reached on 06/26/22
29,000,000,000 streams have been reached on 05/22/22
28,000,000,000 streams have been reached on 04/17/22
27,000,000,000 streams have been reached on 03/10/22
26,000,000,000 streams have been reached on 02/03/22
25,000,000,000 streams have been reached on 12/31/21
24,000,000,000 streams have been reached on 12/23/21
25,000,000,000 streams have been reached on 12/22/21
24,000,000,000 streams have been reached on 11/30/21
23,000,000,000 streams have been reached on 11/12/21
22,000,000,000 streams have been reached on 10/08/21
21,000,000,000 streams have been reached on 08/23/21
20,000,000,000 streams have been reached on 07/02/21
19,000,000,000 streams have been reached on 05/12/21
18,000,000,000 streams have been reached on 04/07/21
17,000,000,000 streams have been reached on 02/20/21
16,000,000,000 streams have been reached on 01/08/21
15,000,000,000 streams have been reached on 12/09/20
14,000,000,000 streams have been reached on 10/20/20
13,000,000,000 streams have been reached on 08/22/20
12,000,000,000 streams have been reached on 07/24/20
>> Daily breakdown

Taylor Swift is #5 among the most streamed artists of all-time
Popularity Rating: 94/100

>> Visit our Top 1,000 most streamed artists ranking
>> Visit our Top 20 highest rated artists ranking

Current monthly listeners: 57,941,219 (Trend: -513,697)
Global chart position: #10
The artist top 50 cities come from 22 distinct countries
>> Global impact breakdown

You may be interested in…

… best-selling artists, albums, and singles

To improve your navigation we created several amazing cross-artists lists posted inside the CSPC: Data Collector article. Click on it to see the full listing of all CSPC results compiled so far!

… similar artists

To put figures from this article into perspective, click on the images below to reach career breakdowns of similar artists:

Katy Perry album sales
Beyonce - Dangerously In Love
Rihanna albums and singles sales
Adele
Coldplay album sales

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Discogs, Billboard, SPIN, Rolling Stone.

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Neverland

Midnights will surely be bigger than evermore so the downward trend will be broken I believe.
I think even Red TV has outsold it or is about to. So she kinda has already broken the downward trend.
Hopefully the 1 single per album shes been doing is over.

Dtew

Red TV is speculated to be at about 4m already, so best believe she broke it

Mikko

Dua Lipa is sexiest and most beautiful female singer right now. Taylor Swift is second. Madonna and Britney already look old.
I don’t know any T. Swift song.

obro

yes because the only thing that matters with female singers is there looks, well done, how progressive

Martin

While I agree with you, it should never be about sex and only the music, it’s clear that millions of girls seem to base their love of a boy band on their looks, as much, if not more so than the music.

Personally, I’ve found various female artists attractive but it’s never influenced my appreciation of their music. I always thought some of Girls Aloud were sexy, especially Cheryl but I never once contemplated buying their music, seeing them live etc.

Last edited 14 days ago by Martin
Mikko

See e.g female backup singers for Leonard Cohen and Bryan Ferry.
Lots of young fit mimmies.
Expect that Cohen died in 2016, but i think that he still sings about perfect body.

Clockingbell

That doesn’t mean that everythng female has to be judged by their physical appearance!

Jazz

I disagree with you. Music has always comes first for female or boyband fans. I mean I love Britney & Backstreet Boys. Not because they are hot, but because of their music first and foremost, the fact that they were hot back then certainly helps but not the main reason. There are plenty of other pretty girls, Destiny’s Child, Spice Girls, Jessica Simpson, Christina Aguilera or on the men’s side N’sync, Boyz 2 Men who I could care less even though they were all hot back then. I just cant connect to their music. And I certainly don’t favor Britney… Read more »

Last edited 12 days ago by Jazz
Martin

Looks clearly play a big part in it, why else would record companies, management companies etc put together attractive young guys for boy bands. While beauty is subjective, I can’t recall too many ugly boy bands. So for me it appears that looks are as important as the music, I can be very critical of all kinds of artists, it’s just that female singers always take up the majority of comments on all music sales and chart sites, so obviously I comment on them perhaps more often than other types of artists. I agree some rock fans can look down… Read more »

Jazz

If that is the case then how come somebody who was ridiculed for having crooked nose like Barbra Streisand became one of the best selling artist ever. I am not denying that looks played a part. But a big part? How many beautiful and sexy looking women have tried desperately to make it big in the industry but never did achieved anything? If its all about looks than Streisand wouldn’t have made it and Jessica Simpson would be selling a lot more than her. At the end of the day it is the music that matters the most. If really… Read more »

Martin

IMO it doesn’t work the other way round, men do not seem to be attracted to music through sex.

I stand by my original point and in all honesty, do not see why you’re making such a big deal about it, it’s not a dig or put down, it’s just my take on it.

Jazz

I never said men are attracted to music through sex. And I dont see Celine Dion or Barbra Streisand making sexualize music either, yet they are among the biggest selling artist ever. Its all so subjective. I also never said image or sex doesn’t sell. It does, but at the end of the day the music you release must be good too to the ears of your audience. I think its naive of you to think its all about image or sex. Honestly the moment Britney started to sexualize her music I became less of a fan of her. I… Read more »

Last edited 12 days ago by Jazz
Dtew

It’s only because you never knew why Britney went to that direction.
When she got more sexual, it was basically a liberation

Jazz

I have my views on that. But I think its better if I keep my opinion to myself and not cause more trouble.

Analord

“I can’t recall too many ugly boy bands. So for me it appears that looks are as important as the music”

That’s a leap of logic if I ever saw one… Also, are you talking about female audiences in general? Or just female pop fans?

Martin

Mainly female fans of boy bands.

It’s obviously not based on just that bit, but also the fact that record companies etc clearly manufacture these groups with sex appeal in mind.

VCM1234

Why is Ed Sheeran’s ‘The Joker and The Queen’ remix featuring Taylor Swift, only listed on Taylor Swift’s spotify numbers tool page by Chartmasters, and not included on Ed Sheeran’s page? The song is about to reach100 million streams this week but only Taylor will be credited for it for another 100M song.

L145

wtf ?

Mikko

Think Bob Dylan bald and fat. Who go to see? I think Dylan is hyper about he looks and expecially hair is very important. Now he is old (81year) and looks old. Nowadays he is hidden on stage, 4-5 times comes out. That’s true.

Mikko

It is word Dylanesque. It means style, look like a Dylan- curly hear, thin, quite small, arrogant and writing style, singing style-nasal voice.

Romel

I am very excited for the great humbling to come that is “Midnights.” I predict a pre-order frontload that will stabilize at ~4M by year end. What do you guys think?

Denysanatol

Yes . I think 4M EAS by the end of this year , inc. pure sales . Maybe 5M if she had some hits from this album .

KOMHStan13

Maybe take this negativity and direct at your faves latest bomb

L145

I’m pretty sure it’ll outsell 30

Clockingbell

Her trend has been downwards for her last four albums now (though Folklore has a chance to reverse some of it), so it would be a surprise if her new album would outsell 30. Let’s wait and see!

Dtew

It’s already destined to do so

Dtew

Ever since this article was updated, she gained 2m+ more sales! Her rapid growth is not a joke

Meca76

It’s just about streaming and not net sales that’s the difference.

Dtew

No kidding I know that

Anofax

Could you please provide separate numbers for Taylor’s Version? You surely know them.

Donchano

It’s troublesome considering some countries like Germany iirc combine both versions

kasich

chances of her pulling 1-mil first week inside the US? she might legit be the last singer to achieve this.

Manfred

Taylor is obviously completing a 10 Million CSPC year in 2022 (She will reach it from Spotify only). Do you see an end in Taylor doing 10 Million CSPC years?

Dtew

She has a loyal fanbase and lots of reissues to hype people up, especially with the upcoming album midnight, so if she’s ever gonna experience a weak year in sales gain, it would be atleast 5 years from now or longer

jt1916

With 1 day of pre orders in her web site, Midnight have sold more than 100k in physicall just in US… the hype is insane.

Stan

Not doubting you but where are you getting that number from? Are they putting that info out there?

Tom

People pull the numbers by tracking order numbers, it’s not an exact science

Kanye

I wonder if you’ll do the same prediction of sales for Taylor’s upcoming album as you did for Adele’s before?

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