Streaming Masters – Drake

Drake streaming data

Canadian rapper Drake is by far the most streamed artist globally right now.

How enormous are his figures on Spotify? How does he perform on YouTube, or on Asian platforms? And which of his hits is the biggest?

Drake streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Drake streaming review – the results

CSPC Drake streaming discography statistics

Total: 56,365,108 EAS

Drake most streamed tracks (EAS)

1. One Dance [Views]2,096,000
2. God’s Plan [Scorpion]1,892,000
3. Sicko Mode [Orphan]1,569,000
4. Work [Orphan]1,299,000
5. In My Feelings [Scorpion]1,220,000
6. Hotline Bling [Views]1,138,000
7. Mia [Orphan]1,058,000
8. Life Is Good [Orphan]1,028,000
9. Nice for What [Scorpion]960,000
10. Passionfruit [More Life]928,000
11. Too Good [Views]848,000
12. Look Alive [Orphan]837,000
13. Toosie Slide [Dark Lane Demo Tapes]809,000
14. Going Bad [Orphan]804,000
15. Fake Love [More Life]791,000
16. Nonstop [Scorpion]787,000
17. No Guidance [Orphan]728,000
18. Money in the Grave [Orphan]685,000
19. Jumpman [What a Time to Be Alive]679,000
20. Controlla [Views]657,000

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Kalmanta

As expected, his YouTube numbers aren’t really special, aside from the big hits, but man, those Spotify streaming numbers he’s pulling off……
And he is even more dominant on Apple Music.

tom riise

Drake has been named the most streamed artist of 2018. The hip-hop star
topped the list for both Spotify and Apple as the top streaming artist of the year,
earning 8.2 billion streams on Spotify.

3012

He’s also been the most streamed artist on Apple Music every year since 2015, is the most streamed artist on the Apple Music platform, and is the first artist to cross 10 billion global streams on Apple Music.

2018 marks Drake’s third year as the most streamed artist on Spotify. He’s been Spotify’s most streamed artist every year since 2015 except 2017, where he came in as the second most-streamed artist behind Ed Sheeran.

3012

I noticed that while other artists like Dua Lipa, Post Malone and Nicki Minaj had the “comprehensive audio streaming” tab in their tables, Drake distinctively doesn’t have that in his. Why is that and could it please be rectified?

orange

The formula given above the streaming figures already shows how comprehensive streams are calculated based on Spotify. The EAS is based on the comprehensive numbers, but if we already have the formula it’s not necessary to show the extra column. (I’m paraphrasing what MJD has said before about this)

MJD

Hi 3012!

The template was recently changed to make it more readable. The comprehensive audio streaming was dropped because it’s a simple application of the formula mentioned, meaning Spotify x 272/157.

3012

Okay, thanks. I just thought it showed the closest to the actual number of streams a song pulled on not just Spotify. Drake is a much bigger artist on Apple Music and I thought it’d be nice seeing those numbers also reflected, but since they’re already being accounted for, it’s cool.

tom riise

Top ten streaming artists on spotify 2008-2018.

1. Drake
2. Ed Sheeran
3. Eminem
4. The Weekend
5. Rihanna
6. Kanye West
7. Coldplay
8. Justin Bieber
9. Calvin Harris
10. Ariana Grande

RLAAMJR.

Are you sure Justin Bieber is #8?

tom riise

Spotify published the list so i’m pretty sure it’s accurate.

RLAAMJR.

Drake has gone a long way. From an unheard and uninteresting rapper ( cos I don’t even know any of his songs before Views album) to becoming the biggest (if not, second biggest) streaming artist in Spotify. And it’s really hard for non-American music artists to do well or break records on US Billboard records. Look at Celine Dion’s Hot 100 records. Nothing impressive and is way behind Mariah, Whitney and Madonna’s US Billboard records. Drake has been breaking a lot of US Billboard records in a short span of time and he deserves it. He made rap reign over… Read more »

Jay

Drake is a unique and charismatic live performer and obviously one of the several best selling artists who consistently sells well!That ongoing revising is very clever.I think when you get the last all time Icons finished this fall it will truly be the best reference guide on the planet for sales figures MJD!I know some of you have come from other places ( I think) such as UKMix( whatever happened to Basil, is he will you folks as well.I know he did a lot of sales work on FS in 2005 and beyond).Anyway your efforts are awesome and very appreciated… Read more »

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