Streaming Masters – Taylor Swift

Taylor Swift streaming

Taylor Swift moved from a rising country music star to a global hit maker. Her impressive album sales have been praised since day one.

In the last 12 months, the icon released as many as 3 albums, folklore, evermore and the newly recorded version of Fearless.

With her powerful catalog and a busy new release schedule, how high are her streams through audio and video platforms?


Taylor Swift streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams– China* : QQ video streams * 50 if the song is available for audio stream, QQ video streams * 5 elseway (scale built based on known figures for several major artists)– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted on par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( QQ views* 50(or 5) + YouTube ) / 11750

Taylor Swift streaming review – the results

CSPC Taylor Swift 2021 streaming numbers discography Spotify YouTube

Total: 23,193,422 EAS

Taylor Swift most streamed tracks (EAS)

1. I Don’t Wanna Live Forever [Orphan]1,222,000
2. Blank Space [1989]914,000
3. Shake It Off [1989]909,000
4. Look What You Made Me Do [Reputation]798,000
5. Love Story [Fearless]757,000
6. Me! [Lover]635,000
7. Lover [Lover]597,000
8. You Need to Calm Down [Lover]581,000
9. Delicate [Reputation]565,000
10. I Knew You Were Trouble [Red]537,000
11. You Belong with Me [Fearless]523,000
12. We Are Never Ever Getting Back Together [Red]518,000
13. Wildest Dreams [1989]461,000
14. Bad Blood [1989]447,000
15. …Ready for It? [Reputation]399,000
16. Style [1989]333,000
17. Cardigan [Folklore]297,000
18. The Man [Lover]293,000
19. End Game [Reputation]285,000
20. 22 [Red]273,000

Sources: SpotifyYouTube, AWA (app), Xiami, Genie.

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Hello, Chartmasters! Can I ask how did you decide to equate 11,750 youtube views to one album unit? Isn’t the target number of views to be considered as equivalent to a one album unit too low?


I realised the number of views neeeded to become an album equivalent unit is just fair and reasonable.


btw, the Song september is only available on spotify, the streams from other audio platforms should be 0


why did her streaming numbers go down?
she’s at 23.8m in the all time sellers table but only 23.2m here


the algorithm that was estimating her non spotify streams was over estimating them i guess
especially that her two latest albums were weak on youtube

Last edited 3 months ago by L145

i think the algorithm should be adjusted… i did my own estimations and Ariana Grande’s Streams EAS should be around 31.5m while it’s 32.8m in the top artists list

Lucas Pescetto

Hi! could I get the data in an excel format? I wanna use it for a personal project.


Is there any data regarding total audio streams of a song in an especific country? Like total audio streams of YNTCD or any other song in the US?


Sadly not for the US, but you can get a breakdown of it’s Spotify streams to some extent here:

You can get some specific data for Japan, South Korea and China though:

– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)


The Cover of “September” is only for Spotify, In “Comprehensive Audio Stream” Have 0, Not 47 Millions.


The “Comprehensive Audio Stream” incluides Spotify??


Why songs like “You’ll Always Find Your Way Back Home” / “Better Man” are here and “This is What You Came For” is not? Even covers counts for EAS…


Taylor never sang YWAFYWBH, I don’t understand why it’s here while TIWYCF with her vocals and songwriting credit, it’s not. Both should be here or neither of them.

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