Streaming Masters – Santana

Santana

In over half a century, Santana has released dozens of albums and hundreds of songs, sometimes reaching the top of the charts.

Which ones are the most listened to nowadays on streaming platforms?

Santana streaming review – the method

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube.

To factor in the growing impact of multiple Asian countries where these platforms aren’t always the go-to site for music streaming, more sources have been added.

In order to account for their real popularity in each relevant country, the below sources have been used along with the mentioned ratios that reflect the market share of each area.

Audio Streams
– South Korea : Genie streams * 3.05 (consistent with Gaon streaming numbers)
– Japan : AWA streams * 100/5.5 (AWA has 5.5% of the Japanese streaming market)
– Elsewhere : Spotify streams * (370 – 8.5 – 9.5 – 33 – 9) / 207 (370 million global subscribers minus 8.5 million from South Korea minus 9.5 million from Japan minus 33 million from China divided by the number of Spotify only users minus 9 million more Asian users) + Genie streams * 3.05 (uses Genie rather than Spotify to extrapolate markets like Taiwan, Thailand and Vietnam)

Video Streams
– China* : Xiami streams * 125/6.5 (Xiami has just over 5% of the Chinese streaming market)
– Elsewhere : Youtube views

*since 96.4% of Chinese streaming platforms are free users, that paid-for users pay less than $2 a month and that they are also used as video streaming platforms, their streams are weighted in par with YouTube streams.

Audio Stream value – 1500 plays equal 1 album unit
Video Stream value – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = ( Spotify * 310/207 + Genie * 3.05*2 + AWA * 100/5.5 ) / 1500 + ( Xiami * 125/6.5 + YouTube ) / 11750

Santana streaming review – the results

CSPC Santana discography streams

Total: 1,627,368 EAS

Santana most streamed tracks (EAS)

1. Smooth [Supernatural]196,000
2. Maria Maria [Supernatural]172,000
3. Black Magic Woman / Gypsy Queen [Abraxas]141,000
4. Necio [Orphan]131,000
5. Oye Como Va [Abraxas]78,000
6. Corazón Espinado [Supernatural]75,000
7. Samba Pa Ti [Abraxas]55,000
8. Mamacita [Orphan]50,000
9. The Game of Love [Shaman]48,000
10. Europa (Earth’s Cry Heaven’s Smile) [Amigos]46,000
11. To Zion [Orphan]43,000
12. Into the Night [Orphan]39,000
13. Evil Ways [Santana]34,000
14. La Flaca [Corazón]30,000
15. Soul Sacrifice [Santana]22,000
16. Put Your Lights On [Supernatural]19,000
17. Just Feel Better [All That I Am]15,000
18. Whole Lotta Love [Guitar Heaven: The Greatest Guitar Classics Of All Time]14,000
19. She’s Not There [Moonflower]14,000
20. Why Don’t You & I [Shaman]14,000

Sources: SpotifyYouTube, AWA (app), XiamiGenie.

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Dan

I’ll take a wild guess and pin his final CSPC at around 60mill.

Chika

Wow, you were way off!

Dan

Yep, seems so. Good for him.

Martin

I could be wrong but I’m not expecting that much from his sales. He never managed the kind of sales that many of his contemporaries of the late 60 and the 70s did, in those years and his back catalogue from then, has never been particularly popular or sought after. Acts such as Led Zeppelin, Pink Floyd and Elton John all obtained their vast numbers though huge initial success, added with, great catalogue sales, through studio albums with LZ & PF and Greatest Hits/Best Of packages with EJ. IMO he just doesn’t have either. It becomes even more evident from… Read more »

Last edited 8 months ago by Martin
obro

i feel like Sananta is one of those artists who’s name you here frequently as a legend, but nobody really knows more than 1 or 2 of their songs so they must have been popular once just haven’t stood the test of time (despite him having an amazing comeback in the 90s)

Martin

Yeah, like a few music artists, his name is infinitely more popular than his music. Classic rock is easily my favourite genre of music but even I only really know the two popular tracks from Supernatural, his cover of Fleetwood Macs Black Magic Woman, Oye Como Va and Samba Pa Ti and that’s probably two or three more than most people!

Last edited 8 months ago by Martin
Freek

If he could be compared to LZ and PF, wouldn’t he have been studied long ago? The question would more likely be if he can match Aerosmith, Springsteen or maybe the Eagles. Or just can he reach 100 million CSPC. Not that I know him very well.

Martin

He is most definitely nowhere near The Eagles and in all honesty, I can’t see him being near the other two either, maybe Aerosmith but not Springsteen.

Last edited 8 months ago by Martin
Michael

Oooh. Cant wait for his total sales.

Jules

They will be big!

Kris

Yes I think so too. Although due to the poor streaming numbers, he won’t be able to stay high up on the top artists list as the years go by.

Last edited 8 months ago by Kris
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