CSPC: Lana Del Rey Popularity Analysis

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Hype or consistency. Albums in particular and artists in general hope to get one of those two types of success. The global impact of the 2012 album Born To Die upon release was immense for an unknown artist. How does Lana Del Rey perform 6 years after her single Video Games went viral on YouTube?

The out-of-the-blue success of Born To Die was all the more surprising given the diva dropped a first album, Lana Del Ray, a couple of years earlier, selling close to zero copies. Big debuts for new artists are almost always the consequence of a previous participation into a heavily popular TV show. Lana had no such exposure, exploding on the back of a first single that instantly turned cult, a la Arctic Monkeys when they stormed the UK charts way back in 2005/2006, or Lorde more recently.

Songs like Born To Die, Young And Beautiful and Summertime Sadness were big too, promising a bright future for the talented new star. A story is never written in advance though, and after that string of well known tunes she seems to be mostly off the radar. Is she still selling well? One month ago she issued her fourth album since her breakthrough, Lust For Life, her fifth overall, is it performing? How does Born To Die stand against contemporary albums from massively popular stars like Rihanna, Katy Perry and Lady Gaga?

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Lana‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

Let’s go!

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Lucas

What about Paradise EP?

I have this old numbers about her albuns:
Born To Die (2012) (6.000.000)
Paradise edition (2012) (650.000)
Ultraviolence (2014) (1.250.000)
Honeymoon (2015) (600.000)

But i agree with you, your analise was perfect, country by country. I just want to see de numbers of paradise edition, the EP

JackB

Hi MJD,

What about Red Hot Chili Peppers?

marcus andre

I think Lana is so chick! s2 Thank you for your work in her sales. Do you thin it is possible to do a CSPC for Grace Jones sales, or there’s not enough data for her? (I only found something in the old Billboard archives, and put everything I could find in her Wikipedia…)

Innocenteyes

Very interesting article! Nice to see Born To Die over 10 million CSPC units. In the same vein, do you plan to study The XX? I’m wondering because you said in 2014 on ChartsinFrance that only 2 albums had all their tracks over 10 million streams: Born To Die and The XX. I’d be curious to see the CSPC total of their debut, as well as Coexist. Also is there an article about P!nk coming soon given she’s got an album out in October? No pressure for these two acts though as you already have a huge amount of work… Read more »

Archi

Hi MJD

You said one of two main pipes is – “artists with strong news surrounding them (new album, passing etc)” – then I’m thinking about Soundgarden and late Chris Cornell. It would be interesting to see Soundgarden’s CSPC methinks’.

Thanks. Great work again.

Archi

Why not do Phil Collins MJD? His albums FACE VALUE, HELLO I MUST BE GOING, NO JACKET REQUIRED…was massive world-sellers.

Dan

What’s the point of doing polls of who we want to see analysed, if you just ignore the results of those poll?

Dan

Didn’t know there’s a team, i thought it’s just one guy here 🙂
Are Queen on the bucket list?
Thanks for the answer.

Stephen

Wow, her debut album was huge. Much bigger than I expected! Great article.

Julien Wagner

Where is Michael Jackson in your ranking ?? You just forgot one of the biggest seller of all time !

Raffi

Great work again you guys! I have to say, I didn’t expect Born To Die to break the 10m mark, matching big albums by 1D and Taylor Swift in the same time frame! This album’s success kinda reminds me of Lorde’s debut, but on a higher scale, in which they both dominated the 3 main formats (album sales, downloads, streaming) I assume Born To Die’s huge tally was accumulated over a longer period of time as a great catalog album, rather than being big during its promotional campaign, thus making people very surprised seeing how well it has done! I’m… Read more »

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