CSPC: Lana Del Rey Popularity Analysis

lana-del-rey

Physical Singles Sales

As a reminder, the weighting is done with a 3 to 1 ratio between one album and one physical single.

Born to Die (2012) – 63,000 equivalent albums

Born to Die – 40,000
Blue Jeans – 15,000
Video Games – 100,000
National Anthem – 5,000
Summertime Sadness – 40,000
Ride – 10,000

The market of physical singles was almost dead by 2012. The era of Born to Die was heavily collected by fans though, plus several of its hits singles were huge in Germany, the last standing relevant country outside Japan for this format by that time. The main one was Video Games which sold in excess of half a million copies there overall. Even if the majority of those sales came in digital form, the CD still did well too, just like in France.

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tsaotd

Her sales are honestly really impressive for an artist that is considered by a lot of people to have few hits, Born To Die probably added another 500k pure sales since this update and is currently outstreaming nearly every pre-streaming era albums(it’s doing over 2,5m daily streams on spotify for some time), apart from actual monsters like Teenage Dream and Doo-Woops & Hooligans. Ultraviolence is the real surprise for me though, when it released it had almost a 80% drop from btd and now it’s doing around 1,5m daily streams, almost the same as albums that were released in the… Read more »

Isaac

Hello?? When is the update???

Togetic

Lana truly deserves an update as well as a re-evaluation of the comments. In the last update in 2017, it looked like she was a one-album wonder with no consistency. Now I believe her numbers are much healthier with her first five albums over the 2M mark (unless I’m mistaken) indicating a stable fanbase. Ultraviolence has also impressed on streaming, well over 3M units now and not as nasty a drop from Born to Die as it was at first.

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