CSPC: Lana Del Rey Popularity Analysis

happy birthday Lana del Rey

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

Remaining Long Format

How to understand this table? If you check for example the Paradise EP line, those figures mean it sold 550,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 337,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from Born to Die are responsible for 92% of the Paradise track list attractiveness. This means it generated 507,000 of its 550,000 album sales.

Since it is a real EP of only 4 songs, sales of Lana Del Rey are worth 0,5 units. On its side, Paradise has 8 tracks making it eligible for full units once converted into equivalent album sales.

3.8 22 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

37 Comments
Inline Feedbacks
View all comments
tsaotd

Her sales are honestly really impressive for an artist that is considered by a lot of people to have few hits, Born To Die probably added another 500k pure sales since this update and is currently outstreaming nearly every pre-streaming era albums(it’s doing over 2,5m daily streams on spotify for some time), apart from actual monsters like Teenage Dream and Doo-Woops & Hooligans. Ultraviolence is the real surprise for me though, when it released it had almost a 80% drop from btd and now it’s doing around 1,5m daily streams, almost the same as albums that were released in the… Read more »

Isaac

Hello?? When is the update???

Togetic

Lana truly deserves an update as well as a re-evaluation of the comments. In the last update in 2017, it looked like she was a one-album wonder with no consistency. Now I believe her numbers are much healthier with her first five albums over the 2M mark (unless I’m mistaken) indicating a stable fanbase. Ultraviolence has also impressed on streaming, well over 3M units now and not as nasty a drop from Born to Die as it was at first.

37
0
Would love your thoughts, please comment.x
()
x