CSPC: Lana Del Rey Popularity Analysis

happy birthday Lana del Rey

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

Remaining Long Format

How to understand this table? If you check for example the Paradise EP line, those figures mean it sold 550,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 337,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from Born to Die are responsible for 92% of the Paradise track list attractiveness. This means it generated 507,000 of its 550,000 album sales.

Since it is a real EP of only 4 songs, sales of Lana Del Rey are worth 0,5 units. On its side, Paradise has 8 tracks making it eligible for full units once converted into equivalent album sales.

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HasBeyn

I believe this deserves an update.. it’s been so long! Born To Die is doing amazingly in longevity. The latter should be at around 11.5M-12M CSPC?? Considering it has over 3B on Spotify.

Hope it can get updated soon.

[…] Del Rey, a este ponto, dispensa apresentações. Tendo já movido mais de 15 milhões de unidades equivalentes a álbuns, é seguro afirmar que o seu nome e a sua presença na música pop é incontestavelmente […]

Jay

Really good article. Are you going to be updating the sales any time soon specifically Honeymoon & LFL sales? Thanks 🙂

Nid

I think there’s a typo for Australia born to die number 240,000 instead of 140,000.

Also do you know if any of lana’s Songs are eligible for any sort of certification in the US?

Nid

Thanks for the clarification! Also in Sweden btd paradise edition is certified 2x plat so why only put 15k?

Lizz

hi u should update this since btd was just last week eligible to go 3x platinum

Lizz

on us*

joel Reis

hey if u go on mediatraffic it says 609k units for lust for life , so with the streams on spotify (355million) and track sales the album surpassed 1 million units?

Liz

For digital song sales is that pure or with streaming?

Helloo

If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

Helloo

I’m confused, why does wiki have the sales separated as two different studio albums?

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