CSPC: Lana Del Rey Popularity Analysis

Streaming Part 2

As the streaming market has been increasing a lot lately, it becomes harder to compare each album with its predecessor. The fact the trend is negative though can only be very bad. On the positive side, an addition of 346,000 equivalent album sales for Honeymoon is sizable considering it sold barely 700,000 units in pure album format.

Hits continue to be absent on Lust for Life too, with the first two singles at 70 million and 59 million only, although fairly modest results by 2017 standards. The album is still quite new so all is not yet lost. Nevertheless, for this record also streams represent a considerable share of its equivalent album sales total with a score of 269,000 units.

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Her sales are honestly really impressive for an artist that is considered by a lot of people to have few hits, Born To Die probably added another 500k pure sales since this update and is currently outstreaming nearly every pre-streaming era albums(it’s doing over 2,5m daily streams on spotify for some time), apart from actual monsters like Teenage Dream and Doo-Woops & Hooligans. Ultraviolence is the real surprise for me though, when it released it had almost a 80% drop from btd and now it’s doing around 1,5m daily streams, almost the same as albums that were released in the… Read more »


Hello?? When is the update???


Lana truly deserves an update as well as a re-evaluation of the comments. In the last update in 2017, it looked like she was a one-album wonder with no consistency. Now I believe her numbers are much healthier with her first five albums over the 2M mark (unless I’m mistaken) indicating a stable fanbase. Ultraviolence has also impressed on streaming, well over 3M units now and not as nasty a drop from Born to Die as it was at first.

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